Interactivity

in·ter·ac·tive /ˌɪntərˈæktɪv/ –adjective 1. acting one upon or with the other. 2. of or pertaining to a two-way system of electronic communications, as by means of television or computer: interactive communications between families using two-way cable television. 3....

Small business branding basics

The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about...

Lines of thought: sight lines

What about lines? I’ve been thinking about them. And they’re everywhere. Obviously. But what I’m curious about is the patterning of the line — and what lies in the heart of the line. How’s it made? What gesture within? And the designed...