by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Jul 24, 2020
EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one, the course of the last number of years since...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Storytelling | Jul 15, 2020
The Ecology of the Forest as an allegory for community, audiences and customers. We spend a lot of time studying people—watching them, listening to them and studying them in use contexts wrapped around brands. We look at how people use things, bring brands into their...
by Tim Girvin | Concepts, Interior Design, Places, Retail, Scent | Jul 10, 2020
THE LAYERING OF STORIES In decades of work in the market space of fragrance, there are stories in the construction of perfumes—the tiering of memories; there are stories in the layering of ingredients and there are stories in the marketing of how scents are delivered,...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 24, 2020
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know. Life speed—living accelerates and complicates, death speed—death and end...
by Tim Girvin | Concepts | May 6, 2020
YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE. YOU ARE THE ONE: THE ONLY, THE LONELY, THE ONE OF MANY. –––––––––––––––––––––––––––––––– There’s a one—you, the only of your kind; there is the one of your group—the group of one, one’s group. There is your clan—there’s only...
by Tim Girvin | Concepts, Storytelling | Apr 29, 2020
WAVE PATTERNING IN BRAND STORYTELLING—THE LONG NOW. [Image By @DacArc, Copalis, WA] ONE WOULD PRESUME THAT THE MOVEMENT OF A WAVE, WHETHER WATER-RIVEN OR SONIC BLAST—LIGHT, FOR THAT MATTER—WOULD SIMPLY GO ON FOREVER AND EVER. ONCE IT STARTS, IT JUST GOES— IT’S OUT...
by Tim Girvin | Brands, Concepts | Apr 22, 2020
IN THE LAST BLOG, WE TALKED ABOUT IDENTITY AS A PURSUIT OF THE MANAGEMENT OF COHERED SAMENESS—THAT EVERY ATTRIBUTE OF A BRAND IS REFLECTIVE OF A CORE PREMISE: EVERYTHING TILTS BACK, POINTS TO CENTER, LEANS TOWARD A KEY PROMISE, VALUE AND ATTRIBUTION OF DESIGN...
by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Apr 15, 2020
BRAND DESIGN, INSPIRATION, CONSTRUCT AND MEANING The quest for the right place of brand identity—starting with strategic foundations of name, story, stance, personality and chromosomal attributes, integrative and experiential tactics—extends to look, and, inherently,...
by Tim Girvin | BRAND MYSTICISM, Concepts, Trends | Mar 25, 2020
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Mar 18, 2020
THERE’S A PRESUMPTION OF BRAND GATHERING—PEOPLE CLUSTER AROUND BRANDS THAT STAND FOR SOMETHING, THEY HAVE AN INTENTION THAT’S CLEAR—THEIR STANCE IS VISIBLE. That might come down to belief, “I believe in this brand because the story is true; look what they’re doing,...
