by Tim Girvin | Brands, Concepts, Interior Design, Places | Jun 23, 2021
Working in Asia, as well as other parts of the planet, particularly in emerging economies, the notion of tinier living environments is well implemented—needfully so. Big living environments are—everywhere—far more costly and mostly less efficient than smaller...
by Tim Girvin | Concepts, Scent | May 5, 2021
When I see things, invariably I smell them. When I touch things, I smell them. It’s a curiosity trait—it’s one thing to see things, it’s another to touch them, still another to taste them, or hear them. It might be said that the obvious jump is anatomical sensory...
by Tim Girvin | BRAND MYSTICISM, Concepts | Apr 14, 2021
WHEN I CONTEMPLATE BRANDS, THEIR RECOGNITION, IT’S MOSTLY ABOUT EMOTION AND MEMORY: “I KNOW THAT BRAND, IT’S RED.” OR IT’S BLUE, VERMILION, OR YELLOW. MOST IMPORTANTLY, IT’S UNFORGETTABLE. COLOR, OF COURSE, IS A KEY MNEMONIC. Working with a team recently, we were...
by Tim Girvin | Concepts, Storytelling | Mar 3, 2021
IS THERE SOMETHING ABOUT FLOWERS—THAT, FOR PEOPLE, IS ATTRACTIVE—AS IT IS FOR BEES AND OTHER INSECTS? SOME NOTES ON THE SYMBOLISM OF FLOWERS. As we all know, various flowers have symbolic virtues— the rose stands for something, the lily, another. But I’m curious about...
by Tim Girvin | Concepts, Storytelling | Feb 26, 2021
THE STRIDE THAT GOES FORWARD COULD BE FROM 4000 YEARS AGO. IS IT POSSIBLE THAT WE TEND TO RECALL MESSAGES IN THE CONTEXT OF POETIC ALLITERATIONS? I WRITE THAT WAY, THINK THAT WAY, IN THE STRINGING OF REPETITIVE CONSONANTS—IT IS A FRAMING FOR MESSAGES THAT FLOWS IN THE...
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,...
by Tim Girvin | Concepts | Jan 21, 2021
DEFINING PRESENCE, PRESENTATION, AND PARTICIPATION I’m Here. Before You. And I’m Here For You. Contemplating The Context Of Presence—Being In A Place, And Presentation—Having Something To Present, Or Presented To You, And Being In The Place: Listening, It’s That....
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 18, 2020
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early...
