by Tim Girvin | Concepts, Storytelling | Feb 18, 2022
IN EVERY ENCOUNTER THERE IS THE LOOKāTHE APPEARANCEā OF WHATāS ON THE SURFACE. AND THEN THEREāS: WHATāS UNDERNEATH, THE BEHIND, THE SHADOWāTHE DEEPER GLANCE. S O M E T H I N G M O R E Even in the digital space, thereās a story above, thereās a story below, there is a...
by Tim Girvin | Concepts, Places, Trends | Feb 10, 2022
MEDITATIONS ON REMOTE WORK. THE SEARCH FOR MEANINGFUL BEAUTY, THE QUEST FOR ACTIVE FOCUS IN ATTENTION AND THE CONTEMPLATIVE STRATEGY OF WORKING IN REMOTE LOCATIONSāSO-CALLED: WORKING SOMEPLACE YOUāRE NOT SUPPOSED TO BE. An old scrap of handmade paper, hanging in a...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Cool People, Designers, Interior Design, Luxury, Places, Retail | Feb 7, 2022
HERITAGE BRAND DESIGN AND SYSTEMIC PATTERNING More than four and a half decades ago, 1976, I pitched the idea of integrative branding to the Creative Director at Nordstrom, Dan Holland, and I presented againāthis same thematic strategy, later to Claudia Milne, then...
by GirvinIT | Brand Mysticism, Brands, Concepts, Storytelling | Jan 19, 2022
In our experience, brands areāand should beāon a perpetual move, never quiet, always exploring, evolving, tuning and turning to new relationships and communities. And most brands doāwith forward thinking leadership, theyāre thinkingāāweāre missing something here, we...
by Tim Girvin | Concepts | Jan 4, 2022
GIRVIN IDEATORĀ® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a nameāone is āhey you, whatās your name?ā Or, āmy name isā¦ā The other is, āI call your nameā¦And I know your truth, you are mine.ā One might say that the ancient strategy...
by Tim Girvin | Brands, Concepts, Storytelling | Dec 27, 2021
MARKETING SPEAKS TO BRAND STORYTELLING, BUT THEREIN LIES THE SINGULAR FOCUS, THE REALM OF ATTENTIONāAND FURTHER, THE INTENTION OF THE REACH. That comes down to the specificity of relevance and utility, the sound of the brand and its resonance to consumers, and...
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail, Storytelling | Dec 1, 2021
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. Weāve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Nov 19, 2021
Every day, as much as I can, I like to get out there. Itās a mix between terror and joy, fear and exhilaration, exultation and trepidation. Donāt you just love that moment when the fearsome rears up at you and then, rising up on the crest of that momentous inquietude,...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Cool People, Human brands, Interior Design, Places, Retail | Nov 5, 2021
TOUCH ME MORE OFTEN. When you circulate, out exploring thingsāplaces, brands, natural experiences in the outdoorsāwhat do you do? How do you explore? Me? Iām a touchy-feely kind of a personāI like to touch things, which is inherent in the character of my work, since I...
by Tim Girvin | Concepts, Cool People, Designers, Motion Pictures, Storytelling | Oct 31, 2021
MOTION PICTURE BRAND DESIGN | MACABRE, MONSTROUS, HORRIFIC | STRATEGIC DESIGN FOR THE TWINGE OF TERROR According to a high school buddy, now a Emmy-winning screen writer, horror is the new āitāāat least to his take, thatās what heās focusing on. He writes with a...
