by Tim Girvin | Concepts, Storytelling | Feb 26, 2021
THE STRIDE THAT GOES FORWARD COULD BE FROM 4000 YEARS AGO. IS IT POSSIBLE THAT WE TEND TO RECALL MESSAGES IN THE CONTEXT OF POETIC ALLITERATIONS? I WRITE THAT WAY, THINK THAT WAY, IN THE STRINGING OF REPETITIVE CONSONANTS—IT IS A FRAMING FOR MESSAGES THAT FLOWS IN THE...
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,...
by Tim Girvin | Concepts | Jan 21, 2021
DEFINING PRESENCE, PRESENTATION, AND PARTICIPATION I’m Here. Before You. And I’m Here For You. Contemplating The Context Of Presence—Being In A Place, And Presentation—Having Something To Present, Or Presented To You, And Being In The Place: Listening, It’s That....
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 18, 2020
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Nov 11, 2020
AS IS MY NATURE, I TEND TO LOOK BACK: LEARN, TO LOOK FORWARD, FOR WHAT WAS, IS AGAIN —A GAIN. In any study of meaning, it’s also worth a return to the source of that meaning. As a writer, I examine the import of words, where they came from, what they meant and what...
by Tim Girvin | Brands, Concepts, Places | Oct 22, 2020
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting...
by Tim Girvin | BRAND MYSTICISM, Concepts, Motion Pictures | Sep 2, 2020
THE QUEST AND THE QUESTIONING OF BRAND: ITS PLACE, THE EXPERIENCE AND TOWARDS INTENTION AND DIRECTION. IT LIES IN THE JOURNEY FOR SOLUTIONS, CREATIVE PATHFINDING, CREATIVE CARTOGRAPHY, AND SOLUTION CONSTRUCTION In everyone’s life, there’s a quest to find answers to...
by Tim Girvin | Concepts, Retail, Trends | Jul 28, 2020
SLOW BUT SURE Meditations on focus and acceleration—you are here, you are where? We preach that directed attention is a meaningful strategic pathway that brand teams need to use towards the most focused clustering of ideals and inspiration, soulfulness and integrative...
