by Tim Girvin | Concepts, Marketing 2.0, Trends | Nov 28, 2009
The First Twitter Christmas What happened? Less shoppers, but more money spent (than last year, surely!). By the running analyses, online, the gathered summary is that the National Retail Federation estimated that 140 million people hit the stores and shopped online...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the...
by Tim Girvin | Artists, Brands, Concepts | Nov 21, 2009
Dominic Favre/European Pressphoto Agency Examining the idea of art, branding and passage Being one that focuses the symbolic character of design, and branding, I note with sadness the passage of Jean-Claude, the long-running partner of Christo. Theirs was an especial...
by Tim Girvin | Concepts, Motion Pictures | Nov 16, 2009
What’s the connection to the notion of world-ending sagas? Why? I’d venture that there’s a fascination with the idea of the end of the world — people are attracted to it — and the question might be: why? Why would the world end —...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2009
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it’s the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and...
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the...
by Tim Girvin | Concepts, Marketing 2.0 | Nov 9, 2009
Exploring the challenge of branding, focused market relevance and brand storytelling. Some time back, I was asked by a Creative Director at a major food producing organization, to create a brand shift that would take the riskiest flagship brand to a place of renewed...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Nov 8, 2009
Photo A indulgent luxury that is flourishing even in recessionary challenges. It’s what we walk on. It’s what we walk with. Or what we’ve got on our feet. And for some of us, the concept of the shoe is just “down there”, something to...
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The...
by Tim Girvin | Brands, Concepts | Nov 4, 2009
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there’s an approach that’s linked to sequence and revelation of motion picture content that’s showing some proven measure in...
