by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know...
by Tim Girvin | Concepts, General | Aug 6, 2010
ALPHABETICA | THE STROKES OF THE ALPHABET STROKES, FINISHES, GESTURES, DETAILS — ON THE SERIES OF THE RIGHTFUL MOVES. Teaching calligraphy: the craft of the letter at Girvin. A broadside from 1975, still used in the calligraphy classes at Girvin There’s a...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Aug 4, 2010
The concept of the haul — get out there, shop, and video the story about what you’ve bought. If I was doing a haul video, it would have to be in a bookstore. I was thinking about how this might apply to me, what would I do – if I was doing a haul...
by Tim Girvin | Brands, Concepts, Interior Design, Places | Aug 2, 2010
ACE HOTEL | NYC: MARTIAL DESIGN BRAND STRATEGIES – Story, visuals, environmental graphics, tactical executions. Military graphic for a hotel (just blocks from GIRVIN | NYC.) And coincidentally, ACE began in Seattle (just blocks away from GIRVIN | Seattle.) Good...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jul 30, 2010
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If...
by Tim Girvin | Concepts, Cool People, Human brands, Scent | Jul 26, 2010
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career. Photo © Salons du Palais Royal Shiseido The concept of presence is about attention, capturing the...
by Tim Girvin | Concepts | Jul 24, 2010
Are you poorful, or richless? Our economy’s new language – shifting story and interpretations Brandstory and language: what’s the positioning — in a challenging milieu — what are we really looking for: rich, poor, satiety or survival? How...
by Tim Girvin | Brands, Concepts, Storytelling | Jul 22, 2010
What are you paying attention to? And in that equation, what are your customers paying intention to? What drives them to intentionally pay attention? There’s tension in that balance. Sometime back, I’d connected with Lynda Weinman and her husband, Bruce...
by Tim Girvin | Artists, Concepts, Cool People, General, Places | Jul 20, 2010
EXPERIENCE NOMAD: EVENT HORIZON | I WAS THINKING ABOUT ANTONY GORMLEY’S INSTALLATIONS. AND THE FIGURE IN SURVEILLANCE. I was thinking about the watcher, the sentinel. And the sentient. In NYC, we live — Girvin’s offices, are — in the...
by Tim Girvin | Concepts, Scent, Storytelling | Jul 20, 2010
Smoke, scent, perfume — the etymology of the mist of fragrance; examining the legacy of aroma, the waft of fire, in the history of language. The inspiration of smoke, scent and magic One might offer that, as a designer, I’ve spent a lot of time examining...
