by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter...
by Tim Girvin | Concepts, Retail, Scent | Dec 17, 2010
The study of scent, recollection and experience An obsession with scent: the fragrance of place It’s pretty clear, to anyone that works in the fragrance place of marketing, brand strategy, utilization of tactical “fume” in enhancing experience, that...
by Tim Girvin | Concepts, General | Dec 15, 2010
What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. Girvin imagery | screen or site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the...
by Tim Girvin | Brands, Concepts, General, Retail, Trends | Dec 13, 2010
Exploring the concept of clustered retail — microshop villages Brand, story, the hunt and connection — a nexus of inspiration and ideation In my circulation in Seattle and NYC — two places where Girvin offices are — I find the wandering way to...
by Tim Girvin | Concepts, Marketing 2.0, Trends | Dec 5, 2010
Search and Data visualizations: hunt, gather, search and recognition. WikiLeaks and the storm of misuse of content — and how they look. The visualization of search, the quest for answers and gathered content — are you happy now? WBPaley.com The Map of...
by Tim Girvin | Concepts, Designers, Places | Dec 1, 2010
Image: Matthew Donaldson | Nowness collection The combination of strategy, designed experience, architecture, the holistic label of loving the story of wine. Over time, it’s been possible for Girvin to work on dozens of wine brands, as consultants in story,...
by Tim Girvin | Concepts, Retail, Scent | Nov 22, 2010
Aman | Bali, Indonesia (Girvin) THE HEART OF FRAGRANCE IN HOTELS AND RESORTS Is it a designed scent, the perfume that is gathered into a perfume fusion that signals the messaging of the opening experience in entering a space? Or is it more holistic, the bigger...
by Tim Girvin | Brands, Concepts, Designers, Retail, Storytelling, Trends | Nov 21, 2010
All Saints Spitalfields | Soho (video from allsaints.com) Brand legacy, place, story, music Ever since All Saints Spitalfields launched in New York City, I was curious about the strategy of design. What’s the story? There is one, a part, here: It starts here,...
by Tim Girvin | Brands, Concepts, Human brands, Trends | Nov 19, 2010
Harry Potter 7 (Warner Brothers) Round glasses, hipness and the legacy of a design theory from the Middle Ages. Image from New York Carver Today’s the day that the ending begins for Harry Potter. And if you’re one that’s studied this phenomenon from...
by Tim Girvin | Brands, Concepts | Nov 8, 2010
Harvard Business Review’s observations: cool. I found it interesting that the Harvard Business Review would be identifying the tattoo as a point of relevance to analyzing trend. But of course, it — the trend content — really comes from a hiring...
