by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Jun 17, 2011
Seeking the fiery passion of inspiration: Tom Peters, August 31, 1997 I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there...
by Tim Girvin | Brands, Concepts, Storytelling | Jun 3, 2011
Girvin | Rodarte The story on the story in the story — human | brand layering: passion, fire, color, sensation, context and meaning. There is the seen surface; and there is what lies beneath — in shadow, use, care, overlay and redrawing. Palimpsest...
by Tim Girvin | Concepts, Storytelling | May 31, 2011
when I draw this word in the sand, it changed with the time, the softening wind and the tides — the movement of the world changed that story told, finger in sand. And story became something wondrously new and alive — until: it vanished. “I wrote the...
by Tim Girvin | Brands, Concepts, Human brands, Interior Design, Marketing 2.0, Places, Retail | May 23, 2011
The singularity of purpose in extraordinary experience design Small FSR | Big Ambitions in Restaurant Design Strategy The real key is honesty — being simple, authentic, straight forward. People seem to get that. Meeting Danny Meyer, the legendary human brand...
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise...
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of...
by Tim Girvin | Concepts, Interior Design | May 13, 2011
Books as objects in the design of interior experience I like books. I like being in places with books. Libraries draw me. Bookshelves captivate me. I love books. There’s something interesting to spaces that have books in them — books enrich place. If the...
by Tim Girvin | Concepts, Scent | May 9, 2011
Girvin The drawn stroke of fragrance, scratched into the memory I go to the scent of drawing. That idea of the drawn scent is something that releases the molecules of creativity — a crayon (of the Crayola type) pulls the waxy molding of the hardened shaft into a...
by Tim Girvin | Brands, Concepts | May 4, 2011
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers — coupled with the wisdom of experience — can click in an instant. See something, react to inception, go forward. Sensing is big — yet what is...
by Tim Girvin | Brands, Concepts, Storytelling | May 2, 2011
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation — the challenge focused on the discussion of relevance. Literally — for this brand, this idea,...
