by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Retail | Nov 16, 2022
YOU MAKE YOUR WAY—IT’S YOUR MAPPING, YOU MARK THE WAY FORWARDS— A PATHWAY THAT YOU TAKE, AND YOU ACTIVATE YOUR FIRST STRIDE FORWARD. To get somewhere, it’s up to you to take the first step. That, of course, speaks to your life— the journey you’re on, what you’re...
by Tim Girvin | Concepts, Scent | Oct 27, 2022
Gunung Merapi, Java IN THE MYSTERY OF THE MIST OF FRAGRANCE Living where I live—here in the Pacific Northwest—I’m constantly ambling in the rain and mist; and I note that scent of place is invariably mist-borne. The ocean calls out many stories, carries many...
by Tim Girvin | Concepts | Oct 20, 2022
INSPIRATIONS FOR CREATIVE ACTION, MESSAGING AND DESIGN | THE DEEP STORYTELLING OF THE SEA When I was a child, growing up in Spokane, there would be the occasional parental inquiry—“it’s time for the Opera—a vacation, and where would you like to go?” I had an answer,...
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The...
by Tim Girvin | Concepts | Sep 30, 2022
DURING THE QUEST FOR ANSWERS AND THE CLARITY OF A CERTIFIED PATHWAY, THE SEARCH FOR DIRECTIONS AND OUTCOMES, IT COULD BE SOMETHING OF A MEANDER—A WANDER. Creativity is rarely straight, but not all that wander are lost. Speaking to a client about their product delivery...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Sep 15, 2022
IN THE RING—THE STANCE, THE FOCUS, THE BALANCE AND THE SPEED. I tend to think about everything as a metaphorical expression—there’s a poem, everywhere; there’s a story behind everything; there is something which lies beneath—and it’s worth looking in, listening,...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Sep 1, 2022
IN THE HISTORY OF GIRVIN’S THEATRICAL BRANDING, THERE’S A STORY IN A STORY, A DESIGN INSIDE A DESIGN, A LAYERING OF INTENTIONS INSIDE THE OUTREACH. Working around the notion of illustrating a certain trail of cinematic storytelling, as a theatrical branding design...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Aug 25, 2022
VISUALIZING INFORMATION AS A STORY In a recent grouping of discussions, with a late 19th century-influenced designer, innovator and color theorist, we talked strategy and the tiering of information—in her brand-building around the presumptions of color gravity: the...
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Aug 11, 2022
TIERING MESSAGING AND LAYERING OF INTENTION IN BRAND NARRATIVES AND STORYTELLING In my earlier work as a calligrapher and lettersmith, I explored—and still study in our work—the idea of layering messages. I see this as a kind of palimpsest—letters on one tier, a...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of...
