by Tim Girvin | Brands, Concepts, General | Jan 14, 2013
The love of Science, especially explosive science. Exploring the home laboratory Over the Christmas break, I was talking with family about my earlier days of exploring fire, chemistry and explosives. The key to any learning is about being close into it — closely...
by Tim Girvin | Concepts | Jan 11, 2013
REAL SERIOUS — AND WHAT ARE YOU GOING TO DO ABOUT IT? Someone said, “this is real serious” and I contemplated that, the meaning. Looking at words, I wonder, what does that really mean? Seriously. What it comes back to, etymologically, is...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Trends | Dec 28, 2012
Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual...
by Tim Girvin | Concepts, Human brands | Dec 26, 2012
When I was in Bhutan, high in the misted Himalayan mountains, I’d spied a remote monastery and spoke to my guide, Tsewang Nidup about “getting up there.” We did get up there, like nearly every other lonely vista we aspired to summit —...
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the...
by Tim Girvin | Concepts, General, Trends | Dec 19, 2012
The immediate illustration of place and being. Finding the moment, in momentum Image above, an instant | Jakarta, Indonesia | Girvin I contemplate the instantaneous — and the drawing out of the drawn, the painted or scratched statement of the moment, closely...
by Tim Girvin | Concepts | Dec 14, 2012
Doing goodness. Surely, some do. Sometimes the celebration of goodness would seem the higher calling, in the flurry of the unrelenting challenges we face. Video, here. From our friends at PSFK: In the words of Fernando Semenzato, SVP of Content for FOX International...
by Tim Girvin | Concepts, General | Dec 12, 2012
12.12.12. The end of the world, as we thought about what we know about it. Meditations on Apocalypse I contemplate the nature of the end of things, 12.12, 12. 21, whatever — and what is that, to the notation of the end. Apocalypse, etymologically [like Calypso]...
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation...
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Scent | Dec 7, 2012
Diptyque | Paris Perfumed Environments: The Design of the Fragranced Retail Experience To every product, there is a story, to every story, there is a telling — and in every telling, there is a person that offers that tale. In this sequence of blogs, the notations have...
