by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
“Steve Jobs 1955-2011” by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise...
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,...
by Tim Girvin | Brands, Concepts, Places, Retail | Apr 9, 2007
Seen this? I’ve been shooting retail and designspace for a while — and I go in… The Nokia people didn’t like me in there, too much. And I go out. And then I send this to you. I do like the sheer presence of the blue, here — especially...
by Tim Girvin | Concepts, Places | Apr 9, 2007
3.25.06 Cairn of lavastone | Mt. Merapi | Java obviate OB-vee-ayt, transitive verb: To prevent by interception; to anticipate and dispose of or make unnecessary. Obviate derives from Latin obviare, “to meet or encounter,” from ob viam, “placed or...
by Tim Girvin | Concepts, Designers, General | Mar 24, 2007
Where there’s smoke, there’s fire. I’ve always been a lover of fire. And smoke. It’s a family thing. My father is a pyrophiliac and he got me started in loving things that are on fire. Not in any sense of destruction, per se; it’s more...
by Tim Girvin | Concepts, Cool People, General, Trends | Mar 8, 2007
Hi. A LOT of us write about the concepts of emotion in the context of the work that we do. We’d like to think that we know something about it. How you reach in there, capture that — illustrate some sensate connection by virtue of text, imagery. But what...
by Tim Girvin | Concepts, Motion Pictures | Feb 24, 2007
There’s another symbolic value to the O and the 1 beyond the nature of the digital translation of content and interpretation. O, the curved enclosure — is, in sequence etymologically — from Sanskrit — the sunya; Arabic, sifr; Medieval Latin,...
