by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
GIRVIN’s Strategic and anthropological brand research in global enterprise, personality, and profile testing. What is the line that moves towards marketing to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand...
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
“Steve Jobs 1955-2011” by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise...
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,...
by Tim Girvin | Concepts, General, Storytelling | Jul 23, 2007
You. The question? What mystery found, what box unopened — what, unanswerable issues — what comes forth, now found, newly discovered? What are you looking for, what is there to be ? What is that? I’ve been thinking about this a lot this weekend. What...
by Tim Girvin | Concepts, Marketing 2.0, Retail | Jul 16, 2007
What if you could do your own thing, create a retail space of your own? I’ve thought about that idea, doing just that — maybe in retirement, whenever that might be. Tim’s stuff. And a lot of that there is. But then there’s kiosk. Soho, NYC. I...
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 8, 2007
What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,...
by Tim Girvin | Brands, Concepts, General, Human brands | Jun 6, 2007
There are brands; and there are brands behind brands. The rippling of connections between brands and supporting brand relationships vibrate inwards and outwardly. When there’s a story connected to a brand; it’s part of the legacy, there are connections...
