by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Feb 22, 2017
HOW’S THAT FEEL? Girvin BRAND REACTIVITY: THE INTUITIVE RESPONSE IN INSTINCTUAL RECOGNITION IN BRAND STRATEGY THESE ARE THE DAYS OF EXPERIMENTS: EVERYWHERE, EVERYTIME. AND GREAT IDEAS, INSPIRATIONS, AND ANSWERS — COUPLED WITH THE WISDOM OF EXPERIENCE — CAN CLICK IN AN...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 7, 2017
THE LEAP, THE JUMP TO RISK The Grand Canyon There is a path of the straight and narrow. And there is a path of an unexpected roadway. You can take either, depending on your expectation of outcome. There is an easy way, and there is another, that breaks the normal...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jan 31, 2017
FLINT + SPARK = FLAME ON! THE ETYMOLOGY OF BRAND, INNOVATION, CULTURE + FIRE BRANDFIRE | THE ENTERPRISES THAT ARE FIRED BY PASSION As a designer, presuming strategic intention, the practice of designing — buildings, print, objects — is never about what’s on the...
by Tim Girvin | Artists, Concepts, Cool People | Jan 26, 2017
WALKING THE LONG WAY TO THE CENTER OF THE EARTH: ANDY GOLDSWORTHY MEDITATIONS ON YOU AND YOUR EARTH. Each of us has a relationship to the Earth, what we know of her, how we’ve traveled her pathways, what doors we might have seen and how, perhaps, we have opened them....
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Jan 24, 2017
ROSHI HARADA SHODO THE MOST IMPORTANT PART OF STORYTELLING IS LISTENING. Sometime back, I drove up to Mukilteo, took the ferry across to Whidbey Island, and at 3.00pm had tea with the Zen Master, Sōgenji Abbot, Roshi Harada Shodo. I had been introduced to him at a...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Trends | Jan 17, 2017
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. The seal and the signet. I reach back...
by Tim Girvin | Brands, Concepts | Jan 10, 2017
THE ALLEGORY OF THE DEEP WAVE, THE WATCH, THE BOARD, THE TREND AND THE CURL. Some know that I have a persistent fascination — an engagement — with large expressions of salt water and where she comes from — the Deep Sea. My first exposure to waves was when I was about...
by Tim Girvin | Concepts | Dec 27, 2016
SPACING-IN AND THE ART OF NOTHINGNESS. What if someone asked you to do nothing, all by yourself — just slow down, do nothing? Get quiet? Could you do that? Drift? But space-in, instead of spacing-out? In the frenzy of our present experience, we all struggle with the...
by Tim Girvin | Brands, Concepts | Dec 22, 2016
SIGNING A BRAND: BRAND SIGNATURES, HUMAN HANDWRITING AND ATTRIBUTION Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in...
by Tim Girvin | Concepts, Storytelling | Dec 15, 2016
The Alphabet and Evocation; drawing the letter; voicing the calling. Like anyone, I look for inspiration where I can get it. Even a letter. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got...
