by Tim Girvin | Brand Mysticism, Concepts, Trends | Mar 25, 2020
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Mar 18, 2020
THERE’S A PRESUMPTION OF BRAND GATHERING—PEOPLE CLUSTER AROUND BRANDS THAT STAND FOR SOMETHING, THEY HAVE AN INTENTION THAT’S CLEAR—THEIR STANCE IS VISIBLE. That might come down to belief, “I believe in this brand because the story is true; look what they’re doing,...
by Tim Girvin | Concepts, Storytelling | Mar 11, 2020
[A tidal cairn, a stacked set of 15 large stones that I balanced in the water—here: 7 above the waterline, 8 stones below the waterline; as the tide comes in—the cairn submerges—and the storytelling of the rippling, the contours of the stones, play out their...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link...
by Tim Girvin | Concepts | Feb 14, 2020
CONTEMPLATIONS ON THE LOVE OF BEING. AND THE PLACE OF HAPPINESS. YOU COULD LOVE BEING. HAPPY. You get around, you look and you learn. Borobudur, Java And when you really get around, go deeper out there; you can see people that—to our view—might be experiencing deep...
by Tim Girvin | Concepts, Storytelling | Jan 22, 2020
THE EXAMINATION OF INTENTION, PASSAGE AND MEANING— THE BRAND, THE STRATEGY, THE JOURNEY. IF YOU’RE LOOKING TO FIND THE DEEPER SIDE OF BRANDS, WHAT ARE THE RITES OF PASSAGE—GETTING THERE: CLOSER TO SOUL, HEART, INTENTION, DIRECTION? CAN BRANDS LIVE—could they be alive?...
by Tim Girvin | Concepts, Storytelling | Jan 15, 2020
THE MEDITATION ON PROCESSION | BRAND STORYTELLING AND *EXPERIENTIALITY How do you listen to a story? How does that work—the yarn drawn and you being woven into the tapestry of tale. We think like that—the twice-told telling, that which is unforgettable. The power in...
by Tim Girvin | Concepts, Cool People, Storytelling | Dec 11, 2019
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. THE SENSING OF COLOR. PANTONE’S BLUE 2020. “May all that emerges from me be beautiful.” Y V E S K L E I N I...
by Tim Girvin | Brand Mysticism, Concepts | Dec 4, 2019
BRAND SENSATIONALISM: HOLISTIC BRANDING AND SPHERICAL EXPERIENCE STRATEGY As in many studies of business, the notion of samurai strategy is most commonly evinced in “The Book of Five Rings,” written by warrior artist Miyamoto Musashi (宮本 武蔵, c. 1584 – June 13, 1645)...
by Tim Girvin | Concepts, Designers | Nov 13, 2019
DESIGNING THE ALPHABET AS A TOOL OF BRAND EXPRESSION IMAGE: GIRVIN for Bloomingdale’s | digitally-incised dimensional ornamental star alphabets in 12 languages –––––– What about typography— what it looks like, the form of language, visualized? What about this...
