by Tim Girvin | Concepts, Motion Pictures, Storytelling | Nov 11, 2020
AS IS MY NATURE, I TEND TO LOOK BACK: LEARN, TO LOOK FORWARD, FOR WHAT WAS, IS AGAIN —A GAIN. In any study of meaning, it’s also worth a return to the source of that meaning. As a writer, I examine the import of words, where they came from, what they meant and what...
by Tim Girvin | Brands, Concepts, Places | Oct 22, 2020
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting...
by Tim Girvin | BRAND MYSTICISM, Concepts, Motion Pictures | Sep 2, 2020
THE QUEST AND THE QUESTIONING OF BRAND: ITS PLACE, THE EXPERIENCE AND TOWARDS INTENTION AND DIRECTION. IT LIES IN THE JOURNEY FOR SOLUTIONS, CREATIVE PATHFINDING, CREATIVE CARTOGRAPHY, AND SOLUTION CONSTRUCTION In everyone’s life, there’s a quest to find answers to...
by Tim Girvin | Concepts, Retail, Trends | Jul 28, 2020
SLOW BUT SURE Meditations on focus and acceleration—you are here, you are where? We preach that directed attention is a meaningful strategic pathway that brand teams need to use towards the most focused clustering of ideals and inspiration, soulfulness and integrative...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Jul 24, 2020
Your browser does not support the video tag. EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one,...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Storytelling | Jul 15, 2020
The Ecology of the Forest as an allegory for community, audiences and customers. We spend a lot of time studying people—watching them, listening to them and studying them in use contexts wrapped around brands. We look at how people use things, bring brands into their...
by Tim Girvin | Concepts, Interior Design, Places, Retail, Scent | Jul 10, 2020
THE LAYERING OF STORIES In decades of work in the market space of fragrance, there are stories in the construction of perfumes—the tiering of memories; there are stories in the layering of ingredients and there are stories in the marketing of how scents are delivered,...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 24, 2020
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know. Life speed—living accelerates and complicates, death speed—death and end...
by Tim Girvin | Concepts | May 6, 2020
YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE. YOU ARE THE ONE: THE ONLY, THE LONELY, THE ONE OF MANY. –––––––––––––––––––––––––––––––– There’s a one—you, the only of your kind; there is the one of your group—the group of one, one’s group. There is your clan—there’s only...
by Tim Girvin | Concepts, Storytelling | Apr 29, 2020
WAVE PATTERNING IN BRAND STORYTELLING—THE LONG NOW. [Image By @DacArc, Copalis, WA] ONE WOULD PRESUME THAT THE MOVEMENT OF A WAVE, WHETHER WATER-RIVEN OR SONIC BLAST—LIGHT, FOR THAT MATTER—WOULD SIMPLY GO ON FOREVER AND EVER. ONCE IT STARTS, IT JUST GOES— IT’S OUT...
