by Tim Girvin | Concepts, Trends | Apr 2, 2026
These days, it’s on us, as designers, brand stewards, artists and creative makers to offer something towards the spirit of optimism to share, to all. And we’re all sorely in need of uplift, right now? A dire and challenging time for many of us—it could be said to be,...
by Tim Girvin | Concepts, Scent | Feb 27, 2026
Jáime les sensation forte Wind at my back, ocean waves roaring overhead, standing in the middle of the storm-cast river running, & climbing an old tree in the middle of winter, snow falling. I like the strong sensation…and here it is, in the weaving of winds,...
by Tim Girvin | Concepts, Storytelling | Feb 11, 2026
A brand allegory reveals itself in an ancient practice A question for you might be—”have you ever stacked stones?” “And, what for, why did you arrange them?” Start at the bottom, rise up. Stacking stones is a symbolic act and it’s a global proposition—...
by Tim Girvin | Concepts | Feb 5, 2026
And a good question: what are you paying attention to—and why? As brand people—idealists, founders, makers, strategists, writers, designers, customers and guests—we focus on how our experiencers are paying attention. It’s interesting [as it always is, in my historical...
by Tim Girvin | Concepts, Storytelling | Nov 26, 2025
And gratitude in being. I was talking to a theatrical advertising designer at Paramount Studios about making. And, as creatives, “how do we make?” Imagination, mind, fist, fingers, lips—mouth and tongue, eyes and ears. What we absorb, as humans, and what we express is...
by Tim Girvin | Concepts, Motion Pictures | Nov 21, 2025
What sways to blandishment? A lot of discussions around last week’s blog— and the notion of brand blandism, and some asked, “wait, so you’re saying that san serif is too bland, too plain, not… ‘exciting’ enough?” No, that’s not the point. As I’d mentioned before, in a...
by Tim Girvin | Concepts | Nov 12, 2025
Modern Clinicality, Emotional Heritage and Blandism In my history as a designer, lettering artist and calligrapher, I’ve spent decades studying the history of the alphabet, from pre-Christian Greek letterform development, cut in stone and inscribed in pottery, to...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions— and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then...
by Tim Girvin | Brand Mysticism, Concepts | Oct 30, 2024
The Nine Gates of Brand Intelligence In the long watch of the brand shepherd, steward and sentinel— it’s important to consider a 360º surveillance of territories. In a kind of mirrored language, it shall be called outlook and look out. If you visualize your brand as a...
