by Tim Girvin | Concepts, Storytelling | Nov 26, 2025
And gratitude in being. I was talking to a theatrical advertising designer at Paramount Studios about making. And, as creatives, “how do we make?” Imagination, mind, fist, fingers, lips—mouth and tongue, eyes and ears. What we absorb, as humans, and what we express is...
by Tim Girvin | Concepts, Motion Pictures | Nov 21, 2025
What sways to blandishment? A lot of discussions around last week’s blog— and the notion of brand blandism, and some asked, “wait, so you’re saying that san serif is too bland, too plain, not… ‘exciting’ enough?” No, that’s not the point. As I’d mentioned before, in a...
by Tim Girvin | Concepts | Nov 12, 2025
Modern Clinicality, Emotional Heritage and Blandism In my history as a designer, lettering artist and calligrapher, I’ve spent decades studying the history of the alphabet, from pre-Christian Greek letterform development, cut in stone and inscribed in pottery, to...
by Tim Girvin | Brands, Concepts | Oct 16, 2025
Logo design stylization in scientific experience strategy and guest journey. When you think about identity, brand identity—the principle expressed with integrated, comprehensive design, message and color systems—a logo can represent a storytelling device that is, one,...
by Tim Girvin | Concepts | Sep 25, 2025
I was talking with an AI-focused electrical engineer about the sound, the signal of electricity. What one person might describe as “static,” another might refer to as the AC’s actual flow through transformative magnetic fields, particularly ferrous or other magnet...
by Tim Girvin | Brand Mysticism, Concepts, Interior Design, Places, Retail | Aug 22, 2025
Are you a touchy-feely person? From a GIRVIN book of mūdra, symbolic hand-poses— the universal language of gesture. I’m very much about touch. And feeling. The realm of the GIRVIN brand work is about hand-craft, making brands by hand, grasping digital interpretations...
by Tim Girvin | Brand Mysticism, Concepts | Aug 14, 2025
You I’ve been workshopping, talking, and listening to, people about their brands, and the notation of distinctivity—the characteristics of differentiation. Of course, as any brand strategist, designer, steward, you might be thinking, “yes, I work on a brand— but,...
by Tim Girvin | Concepts, Places, Retail | Aug 5, 2025
The Nuance of the Hand-Wrought Being a handworker—a person that, over the last half century, has utilized my hands as a consistent pathway to the articulation of ideas, I tend to look for, and create in, the spirit of those things. You—being a creative person—know...
by Tim Girvin | Concepts, Cool People, Storytelling | Jul 25, 2025
Using history and allegory to explore what lies beneath I was teaching a client and friend the particulars of Asian brush work, how to draw and paint using the vocabulary of two intertwined forms of Chinese-based, Japanese painting, suiboku-ga and haboku. With my...
by Tim Girvin | Concepts, Storytelling | Jul 16, 2025
The roll of the sea, the waves of change, and riding the future. Where I surf the waves are irregular and wild—they gather steam from global swells and mix up in a frothy mix that is distinctly inarticulate on the Northerly shores of the Washington coast, by...
