by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Nov 14, 2024
The world of brand extends to crime-fighting. In our history, we’ve consulted for various police agencies, patrol and security groups, building brands around protection of assets, people and their communities. It takes a particularly assertive sense of...
by Tim Girvin | BRAND MYSTICISM, Concepts | Nov 6, 2024
The leap of adventure in the movement of brands, spirit, soul and destinations— the risk to get out there, go further, get farther. In a recent set of GIRVIN brand soul summits, brandquest® workshops [how we work to get somewhere new as a team-based collaborative...
by Tim Girvin | BRAND MYSTICISM, Concepts | Oct 30, 2024
The Nine Gates of Brand Intelligence In the long watch of the brand shepherd, steward and sentinel— it’s important to consider a 360º surveillance of territories. In a kind of mirrored language, it shall be called outlook and look out. If you visualize your brand as a...
by Tim Girvin | Concepts, Interior Design, Places, Retail, Storytelling | Oct 25, 2024
Spherical Design Holism for Hospitality | A Manual for Brand Placemaking Integration for Experiential Strategies and Tactics The Deployment of *Experientiality Earlier in my career, I worked on a string of projects for Disney, working with the Disney Imagineers and...
by Tim Girvin | Concepts | Oct 16, 2024
A stride at Bláskógabyggð, Suðurland, Iceland I was questioning a brand client—and we were talking about the notion of soul, the spirit of the brand a human enterprise—and the mirroring of a human maker, and what they make in the journey of a brand. Everyone knows, if...
by Tim Girvin | Concepts, Cool People | Oct 11, 2024
I was listening to a podcast by David Duchovny the proverbial Fox Mulder of the X-files–on failure. As he notes in his overview—a summary of his podcast— “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better,” Duchovny recites to WPR’s host...
by Tim Girvin | Concepts | Sep 19, 2024
The interplays in life, heartfulness and the courageous spirit. Thinking about the heart—and life journeys—in talking to my mother; we were walking the idea of courage. People, friends, family—they come and go—as we all do; it’s one in a string of challenges that we...
by Tim Girvin | BRAND MYSTICISM, Concepts | Sep 12, 2024
I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction. As brand strategists and designers, you know about the implications of product attraction. As we put it, first there...
by Tim Girvin | Concepts | Sep 5, 2024
Deep perceptions, brand metaphors and the avian sentience. For most of my life, I’ve been a student of the birds. I admire them from the perspective of their calligraphic flight, fluttering and drifting, flourishing in elegant strokes in the air. I’ve cut them in...
by Tim Girvin | Concepts | Aug 22, 2024
How many times—thinking about it personally—have you been told that? Don’t touch! Hey, don’t even think about touching that! Hand’s off—not for you! Please, just look—no touching! Mostly, these days, I don’t ask, don’t look around for approvals, I just touch— unless...