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The Long Route | Getting Out There To The Brand New World

A stride at Bláskógabyggð, Suðurland, Iceland I was questioning a brand client—and we were talking about the notion of soul, the spirit of the brand a human enterprise—and the mirroring of a human maker, and what they make in the journey of a brand. Everyone knows, if...

The Fall Guy | The Metaphor of Failure

I was listening to a podcast by David Duchovny the proverbial Fox Mulder of the X-files–on failure. As he notes in his overview—a summary of his podcast— “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better,” Duchovny recites to WPR’s host...

Be Brave | The Character of Courage

The interplays in life, heartfulness and the courageous spirit. Thinking about the heart—and life journeys—in talking to my mother; we were walking the idea of courage. People, friends, family—they come and go—as we all do; it’s one in a string of challenges that we...

Seeing deep | close and near—brand farsight

Deep perceptions, brand metaphors and the avian sentience. For most of my life, I’ve been a student of the birds. I admire them from the perspective of their calligraphic flight, fluttering and drifting, flourishing in elegant strokes in the air. I’ve cut them in...

Get your hands off that! Don’t touch!

How many times—thinking about it personally—have you been told that? Don’t touch! Hey, don’t even think about touching that! Hand’s off—not for you! Please, just look—no touching! Mostly, these days, I don’t ask, don’t look around for approvals, I just touch— unless...