by Tim Girvin | Concepts | Apr 25, 2025
GIRVIN’s Ideator® Naming program came into being with Garden Botanika, the first process-driven naming solution created by Tim Girvin and his team. This led to 18 stores that GIRVIN designed for Garden Botanika and more than 400 SKUs, organized in channel groups,...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by GirvinIT | Brand Mysticism, Brands, Concepts | Apr 15, 2025
Solving brand challenges in a collaborative innovation summit I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal...
by Tim Girvin | Concepts | Feb 26, 2025
Above, speaking of scripts, a Girvin stylistic expression: a broadly splayed opening capital, a hairline accentuation, a strike stroke from the opening character in its initiation, a bounced baseline and jumped x-height, an unexpected ligature, widely varied pen...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Feb 20, 2025
The study of moves on the board. I was talking to a client about chess strategy, the moves, the personality of the players—the tactical delicacy of the moves. Are there archetypes in the game? Yes, player archetypes. First off, the legacy of the game is roughly 1400...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Feb 13, 2025
Workshopping allegories and brand soul I was thinking about the question of inquiry and exploration, the search—reaching in(to people)—listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does that look...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then...
by Tim Girvin | Concepts, Places | Dec 5, 2024
Of course, as a brand person, a place-maker—as you are—we’re thinking: “if you’re not here, and not over there, then where are you? Do you know where you are? Or are you nowhere?” I’ve been talking A LOT about placemaking—and planning spaces, making places—since I’m...
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | Nov 26, 2024
It happens to the best of us—there’s a confident gait, the gallant stride, a bold sprint and then: there’s a stumble. It rumbles in the background—all the time—the risk of misstep. Personally, I contemplate my own faltering—and there have been many. Moves that I...
by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Nov 14, 2024
The world of brand extends to crime-fighting. In our history, we’ve consulted for various police agencies, patrol and security groups, building brands around protection of assets, people and their communities. It takes a particularly assertive sense of...
