by Tim Girvin | Brand Mysticism, Concepts | Apr 22, 2026
Feelingness in the realm of design thinking, sensation and brand. Speaking of the sensate place of feelingness, making some-thing—as above—I took some old Italian handmade paper, folded-it, tore it with a bone folder, punched a hole in the head of the strip, and...
by Tim Girvin | Concepts, Trends | Apr 2, 2026
These days, it’s on us, as designers, brand stewards, artists and creative makers to offer something towards the spirit of optimism to share, to all. And we’re all sorely in need of uplift, right now? A dire and challenging time for many of us—it could be said to be,...
by Tim Girvin | Concepts, Scent | Feb 27, 2026
Jáime les sensation forte Wind at my back, ocean waves roaring overhead, standing in the middle of the storm-cast river running, & climbing an old tree in the middle of winter, snow falling. I like the strong sensation…and here it is, in the weaving of winds,...
by Tim Girvin | Concepts, Storytelling | Feb 11, 2026
A brand allegory reveals itself in an ancient practice A question for you might be—”have you ever stacked stones?” “And, what for, why did you arrange them?” Start at the bottom, rise up. Stacking stones is a symbolic act and it’s a global proposition—...
by Tim Girvin | Concepts | Feb 5, 2026
And a good question: what are you paying attention to—and why? As brand people—idealists, founders, makers, strategists, writers, designers, customers and guests—we focus on how our experiencers are paying attention. It’s interesting [as it always is, in my historical...
by Tim Girvin | Concepts, Storytelling | Nov 26, 2025
And gratitude in being. I was talking to a theatrical advertising designer at Paramount Studios about making. And, as creatives, “how do we make?” Imagination, mind, fist, fingers, lips—mouth and tongue, eyes and ears. What we absorb, as humans, and what we express is...
by Tim Girvin | Concepts, Motion Pictures | Nov 21, 2025
What sways to blandishment? A lot of discussions around last week’s blog— and the notion of brand blandism, and some asked, “wait, so you’re saying that san serif is too bland, too plain, not… ‘exciting’ enough?” No, that’s not the point. As I’d mentioned before, in a...
by Tim Girvin | Concepts | Nov 12, 2025
Modern Clinicality, Emotional Heritage and Blandism In my history as a designer, lettering artist and calligrapher, I’ve spent decades studying the history of the alphabet, from pre-Christian Greek letterform development, cut in stone and inscribed in pottery, to...
by Tim Girvin | Brands, Concepts, Interior Design | Oct 16, 2025
Brand Identity Integration + Experience Design Logo design stylization in scientific experience strategy and guest journey at Omeros. When you think about identity, brand identity—the principle expressed with integrated, comprehensive design, message and color...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions— and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
