by Tim Girvin | Brands | Jun 30, 2021
IS IT THAT THE GREAT IDEA IS A LIGHTNING STRIKE? OR IS IT A BURGEONING STORM? THE BRILLIANT, SCINTILLANT IDEA EMERGES AS A BREEZE—A SOFT TELLING, THEN THAT SHALL BECOME A WIND-RIVEN ROAR. There’s a question—the how of inspired idea[l]s—which could come as a lightning...
by Tim Girvin | Brands, Concepts, Interior Design, Places | Jun 23, 2021
Working in Asia, as well as other parts of the planet, particularly in emerging economies, the notion of tinier living environments is well implemented—needfully so. Big living environments are—everywhere—far more costly and mostly less efficient than smaller...
by Tim Girvin | Brands, Storytelling | Jun 15, 2021
SOMETIMES YOU GO BACKWARDS IN TIME TO GO FORWARDS TO THE FUTURE. AND THE SYMBOLISM OF THE INTERLOCKING CHAIN OF MANY STORIES FORMS THE TRAIL OF A TALE, A NARRATIVE THREAD—WHICH COULD BE FROM THE PAST, WHICH COMES TO THE PRESENT, WOVEN IN THE INTERLINKED...
by Tim Girvin | Brand Mysticism, Brands | May 12, 2021
YOU AND YOUR STUDY OF THE BRAND THAT YOU OWN—WHAT IS YOUR WATCH? EVERY GOOD BRAND AGENT IS ON THE SURVEY FOR ACTION, ANALYSIS, COMMUNITY AND RELATIONSHIPS, TRACTION AND SALES, INTELLIGENCE AND KPIs. S E N T I N E L F O R T H E B R A N D Looking out: over the...
by Tim Girvin | Brands, Cool People, Human brands | Apr 21, 2021
It was in our NYC office, a half day session of exploration with Jamie Kern, a discussion of the principles, design direction and attitudinal strategies of a new brand, founded on a shoestring, IT Cosmetics. What was then, thrives now. Jamie at GIRVINYC In our...
by Tim Girvin | Brands, Motion Pictures | Mar 12, 2021
DESIGN STUDIES IN BRAND STORYTELLING AND PATTERNING As a designer for motion pictures, I look backwards to go forwards. And I look forwards to go backwards. What that means is that much of our work as designers, particularly in motion picture related design and...
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 18, 2020
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early...
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,...
