by Tim Girvin | Brands, Concepts, Marketing 2.0 | Oct 21, 2006
*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit a brand message through the creation of a distinctive pattern that...
by Tim Girvin | Brands, Retail, Storytelling | Oct 4, 2006
I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the...
by Tim Girvin | Brands, Storytelling, Trends | Jul 20, 2006
There are a couple of trends that I perceive, in working in this space of consumer communications and brand representations. First, it’s clear that there are continuously emerging “new brands”, which might be “repositioned” old brands....
by Tim Girvin | Brands, Interior Design, Storytelling | Jul 17, 2006
Whole Foods and Storytelling I was in Whole Foods this morning and shot some images. Whole Foods marketing is really about storytelling – a layering of images, texts and ideas (as ideals) that embrace customers into their world. And if you are not an organically...
