by Tim Girvin | Brands, Cool People, General, Luxury | Oct 14, 2007
Perhaps you know the classic rendition of “A Pattern Language”? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in...
by Tim Girvin | Brands, Places, Storytelling | Sep 9, 2007
When you look, you find. In working on a brand development project in eastern Washington, I was walking their vineyard to get, literally, the lay of the land. And, I’m looking for what lies beneath, what lies inside the brand story. And in any brand development,...
by Tim Girvin | Brands, Cool People, Designers, General, Luxury, Storytelling | Jun 23, 2007
Tom Ford | The hand speaks Tom Ford sees, feels and creates what’s right for him. I went back to Tom Ford, on Madison Avenue. This time, to meet with Shirin Von Wulffen; I’d worked with her at Yves Saint Laurent. Now she’s the publicist for Tom Ford...
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know...
by Tim Girvin | Brands, Concepts, General, Human brands | Jun 6, 2007
There are brands; and there are brands behind brands. The rippling of connections between brands and supporting brand relationships vibrate inwards and outwardly. When there’s a story connected to a brand; it’s part of the legacy, there are connections...
by Tim Girvin | Brands, Concepts, Retail | May 28, 2007
Randall Stross… Greetings! Nice, your work: Sunday | NYTimes | Bright ideas! | Digital Domain 5.27.07 (Randall Stross) I found your observations on Apple Store, as carefully and clinically precise in their analyses as they could hope to be, I suppose, to be...
by Tim Girvin | Brands, Concepts, Cool People | May 7, 2007
Working with a master. Sometime, ranging a year or more back, I’d worked with Paul Bertolli. And a friend — Stephen Darland. Stephen was the one that introduced me; and he and Paul needed help in defining, creating a brand that evolved around the concept...
by Tim Girvin | Brands, General | Mar 26, 2007
Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...
by Tim Girvin | Brands, General, Storytelling | Mar 23, 2007
What story is there when the tale is hardware and the phone set for kids? Couple that thinking with a slightly schizophrenic jumble and you’ve got brand: Kajeet. Jeet is the personality, safety — the reference, yet a gameworthy fun is woven in....
by Tim Girvin | Brands, Cool People | Mar 8, 2007
HI. I thought about you when exploring this idea. Imagine large scale hand and fingertip gestures in managing, enlarging, reducing and exploring digital imagery files, transparently, on a massive screen, shared in action, two people, with multiple imagery controls in...
