by Tim Girvin | Brands, Concepts, Motion Pictures | May 13, 2008
Exploring brand in context — from the comical imagination to the full screen. Storyboarding: There’s been a lot of discussion about the movement in legacy from comical development to full screen adaptation. There are some symbolic moves in that grouping of...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded...
by Tim Girvin | Brands, Cool People, Designers, General, Storytelling | May 10, 2008
Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined — a link between the above? I’ve been exploring invented brand culture — that, in the one,...
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold...
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Trends | Apr 14, 2008
Some notes on the spiritual branding of the principles of His Holiness, the Dalai Lama — and what that means for business, brand development and human capital in culture. Firms of Endearment. I’ve spent the last couple of days walking around the edge of...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design...
by Tim Girvin | Artists, Brands, Concepts, Cool People, Designers, General, Luxury, Retail, Trends | Apr 7, 2008
Exploring the principles of art, craft, making and the philosophical vision: Brooklyn Museum: http://www.brooklynmuseum.org/exhibitions/murakami/ What about Takashi Murakami? “the difference inherent in Japanese and Western artistic practices, and the...
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been...
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated...
by Tim Girvin | Brands, Concepts, Designers, General, Luxury, Retail, Trends | Apr 2, 2008
Exploring the concept of an emerging dark luster in design, it might be more so about the exhausting confusion and difficulties of the present market — and the swirling chaos of the near future. What’s happening now? Is the end nigh? Or night, near? What...
