by Tim Girvin | Brands | Jun 18, 2008
I was recently in München (May 2008) with my family visiting friends, and trying to decide where to go with our 8 month old after hitting all of the usual places. Our friends suggested the BMW Museum – and my first reaction was to suggest to Paul that he take...
by Tim Girvin | Brands | Jun 4, 2008
Brand, personality, context and visualization in the community of politics. If there’s a visioning — and a vision — what does it look like, what does it feel like and what do you care? What’s the story, anyway? Over the course of the last...
by Tim Girvin | Brands, Concepts, General, Luxury, Scent, Trends | May 19, 2008
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful...
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to...
by Tim Girvin | Brands, Concepts, Motion Pictures | May 13, 2008
Exploring brand in context — from the comical imagination to the full screen. Storyboarding: There’s been a lot of discussion about the movement in legacy from comical development to full screen adaptation. There are some symbolic moves in that grouping of...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded...
by Tim Girvin | Brands, Cool People, Designers, General, Storytelling | May 10, 2008
Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined — a link between the above? I’ve been exploring invented brand culture — that, in the one,...
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold...
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Trends | Apr 14, 2008
Some notes on the spiritual branding of the principles of His Holiness, the Dalai Lama — and what that means for business, brand development and human capital in culture. Firms of Endearment. I’ve spent the last couple of days walking around the edge of...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design...
