Buyological | Martin Lindstrom

Probing the hidden hints of mind, in brand, in experience. Martin Lindstrom is perhaps the most “branded” persona in branding. He’s young, unabashedly on a flame accelerant when it comes to fueling his ideas, research, and global traveling insights...

Water rations: boxes are better?

Boxed and cartoned water, newly watered solutions? What freight, now? When I was working in Paris, I came in contact, as a consultant, with an intriguing group: Suez. Interestingly enough, this group was founded on the building of the Suez Canal — this 19th...

New brand, new city, new place

The concept of the personal brand, in place – what makes a city’s identity? Spending time traveling, as I have now, for the last three weeks straight, I’m now coming to the positioning of questioning my own identity, in the whirring of place. Where...