by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Feb 19, 2010
Image credit: Matt Hagen Exploring the concept of human branding, foundational leadership, evolution and Seattle BioMed. Working in a long string of partnerships, with founding board members, executive committees and scientists, from the early 2000s, then 2004, then...
by Tim Girvin | Brands, Concepts, Cool People, Retail | Feb 18, 2010
Authentic brand simplicity: Frisbee, an American classic The Frisbee was one of those progressively personal, explored brand creations — enthrallments that went from basic object, a toy for a kid; elementary school student, and an obsession of flinging skills;...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Scent | Feb 13, 2010
An emerging positioning: be a man, smell good. During an earlier brand development and product innovation program at P&G, Girvin created a product that was designed to speak to young men — and those just following behind, the tweens, to explore and build on...
by Tim Girvin | Brands, Cool People, Human brands | Feb 12, 2010
Observing the passage of the brand, as fire, in the spirit of Alexander Lee McQueen This is the another in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. When I heard of the passage of...
by Tim Girvin | Brands, Concepts, Human brands, Retail | Feb 5, 2010
Attitude, growth, solutions, strategy, design, charisma, trend leadership and responsiveness. Brands that live and brands that die. There’s a curious challenge in the realm of celebrity brand development. Some evolve happily, growing, selling up, selling out and...
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin...
by Tim Girvin | Brands, Concepts, Retail, Trends | Feb 1, 2010
The sentience of reading experience: Kindle vs. iPad, an exploration of dimensionality. This from GadgetLab: “But some die-hard e-reader fans like Len Edgerly, who hosts the weekly Kindle Chronicles podcast, say pretty e-books aren’t as big a draw as some would...
