by Tim Girvin | Brands, General, Motion Pictures | Jan 24, 2010
Sky Captain, Hugh Ferriss, Raymond Loewy, Norman Bel Geddes and the implications of design in entertainment Over time, I’ve had the chance to link with, and work for, extraordinary talent. It’s a blessing. And it’s a gift of the work — as a...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jan 23, 2010
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I’m finding exposure to drinks that, well, I wouldn’t have thought I’d consider drinking in the past. But I have been, not so...
by Tim Girvin | Brands, Concepts | Jan 2, 2010
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. “Vision can be written, it’s scribing a dream; it’s a designed evocation — a voicing. Mission is that act...
by Tim Girvin | Brands, Marketing 2.0, Storytelling, Trends | Jan 1, 2010
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It’s been proffered that there’s an emerging phrasing of love in advertising and marketing promotion. I don’t think...
by Tim Girvin | Brands, Marketing 2.0 | Dec 31, 2009
$12 Billion gone and running. What next, for Tiger Woods? “He is something supernatural.” – Tom Watson I’ve been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top....
by Tim Girvin | Brands, Concepts, Interior Design, Storytelling | Dec 30, 2009
The code of the brand, designing experiences with layers of brand expression — if you’re there, do you know that you are? In working on dozens of retail design programs for more than three decades of experience, or in other environments where the context...
by Tim Girvin | Brands, Concepts, Storytelling | Dec 27, 2009
GIRVIN: the early discovery of calligraphy and typographic design: stories, differentiation, craft and beauty. I had an early experience, a blessing, as a designer, working in NYC for the grand luminaries of design. Late 70s. What that meant was courage, perhaps more...
by Tim Girvin | Brands, Concepts, Storytelling | Dec 21, 2009
Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It...
by Tim Girvin | Brands, Concepts, Trends | Dec 20, 2009
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop — she said: “Dad, here’s something, you’d probably like this.” And it’s not...
by Tim Girvin | Brands, Concepts, Designers | Dec 15, 2009
The savoring of acceleration — fast brand storytelling. Being one who is in the business of acceleration — the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of...
