by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become...
by Tim Girvin | Brands, Concepts, Cool People | Mar 28, 2010
Exploring identity and television brand design development. In the past, others have promulgated remarkable use of key-strokable, customized fonts, in the development of motion picture graphics. Friend Kyle Cooper, for one. The nature of type design can gather up the...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Mar 21, 2010
Apple and the i: iPad and the brand concept of prefix brand nomenclature conceptions What’s behind the i? As an Apple evangelist — a missionary, perhaps — (a student) for me it’s been about the exploration of brand legacy. I go back with Apple,...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 19, 2010
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn’t new, but it might be suggested that the strategic launch of Barack Obama was more...
by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Feb 19, 2010
Image credit: Matt Hagen Exploring the concept of human branding, foundational leadership, evolution and Seattle BioMed. Working in a long string of partnerships, with founding board members, executive committees and scientists, from the early 2000s, then 2004, then...
by Tim Girvin | Brands, Concepts, Cool People, Retail | Feb 18, 2010
Authentic brand simplicity: Frisbee, an American classic The Frisbee was one of those progressively personal, explored brand creations — enthrallments that went from basic object, a toy for a kid; elementary school student, and an obsession of flinging skills;...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit...
