by Tim Girvin | Brands, Designers | May 27, 2010
Art, branding and jewelry I had an experience in working with the fragrance group at Bulgari, along with another friend, an executive marketing partner there, that moved on to build the brand Gilt. Recently, the concept of exploring the art of jewelry and its...
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense...
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like...
by Tim Girvin | Brands, Concepts, Storytelling | May 12, 2010
The wave, the ripple, the droplet, the metaphor — exploring allegorical symbolism in brand and business strategy. The idea of water is a metaphor that has consistency to the notion of exploring how people connect with each other: touch, connectedness, stories...
by Tim Girvin | Brands, Concepts | May 11, 2010
Exploring brands, the equine legacy, design story and materiality Working in Sweden, with a branding program with the luxury group Hästens I found exploring the history of the brand — which, in Swedish, means “Horses” — is intriguingly...
by Tim Girvin | Brands, Concepts, Trends | May 10, 2010
Ben Affleck | Fight Hunger Feed America Feeding America as the warmest bridge to marketing resonance Working on the mission of supporting cause marketing for humanitarian brands presumes commitment — it starts with the extraordinary commitment of the founders,...
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Retail | Apr 30, 2010
Apple and Flash: Strategic notations Some notes from the man. As a persistent and tireless defender of all things Apple, and the early Girvin working collaborations and design connections with Mr. Jobs — Reed College and Lloyd Reynolds, the later iterations of...
by Tim Girvin | Brands, Concepts, Storytelling | Apr 19, 2010
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin...
by Tim Girvin | Brands, Concepts, General | Apr 17, 2010
Exploring brand dissolution in Japan: heritage, brand storytelling and emotional resonance in community Working as a designer in Japan in the 80s, then the 90s, lead me to some extraordinary explorations, from the height of Japanese corporate design and the supremely...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Apr 3, 2010
Brand marketing need, not want. Guy Kawasaki, one of the great evangelists of Apple, along with millions of other MacAddicts and Steve Jobs & Co., emotional shareholders has a question that’s pretty interesting: “The first five million will be sold in...
