by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jul 30, 2010
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If...
by Tim Girvin | Brands, Concepts, Storytelling | Jul 22, 2010
What are you paying attention to? And in that equation, what are your customers paying intention to? What drives them to intentionally pay attention? There’s tension in that balance. Sometime back, I’d connected with Lynda Weinman and her husband, Bruce...
by Tim Girvin | Artists, Brands, Cool People, Human brands, Storytelling | Jul 19, 2010
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of...
by Tim Girvin | Brands, Concepts, Interior Design, Retail | Jul 13, 2010
Speaking with colleagues, people have asked — “you seem to know something about what’s going on at Starbucks; but really, who’s doing the work?” I just talk to people — being the perpetually curious type. And I ask questions....
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail | Jul 12, 2010
The proposition of men, designing men’s stuff is an interesting one — from Filson to designer Axes, from canvas luggage to gear that guys want. What’s the pitch? To the general philosophy that there’s a men’s designer consciousness...
by Tim Girvin | Brands, Cool People, Places | Jul 6, 2010
Home: the house where the heart is. Speaking of the idea of branding, and the heart of the matter, the idea of exploring the nature of spirit in place couldn’t be more intimate than a place that people call their home — a house, a place of holding and...
by Tim Girvin | Brands, Cool People, Human brands | Jun 30, 2010
Imagery source Exploring meaningful enterprises, true stories and the people that have created them. I’m looking for true brands, brands that are seeking to represent themselves in the most authentic manner, have stories in play that are based on the profundity...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jun 29, 2010
Exploring the word, the history, the meaning of infectious content. It’s interesting to me to look into the context of the framing of language; and it’s not an infrequent comment to me – “is that a real word?” I will confess to sometimes...
by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand...
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jun 23, 2010
Photo by Dawn Clark Planning | Home is Where the Heart is Some time back, several years ago, I was talking with a friend of mine about the concepts of synaesthesia and brand — looking for ways to merge the context of brand experience to move guests into a more...
