by Tim Girvin | Brands, Cool People, Marketing 2.0 | Dec 22, 2010
What is the nature of compelling giving? What are the tools to build a brand story that has soul, connectedness and impact to emerging audiences? Dig in. Go deep. Reach far. Finding time, reaching to the giving community in building humanitarian brand and charities...
by Tim Girvin | Brands, Concepts, General, Retail, Trends | Dec 13, 2010
Exploring the concept of clustered retail — microshop villages Brand, story, the hunt and connection — a nexus of inspiration and ideation In my circulation in Seattle and NYC — two places where Girvin offices are — I find the wandering way to...
by Tim Girvin | Brands, Retail | Dec 3, 2010
There’s a point to referencing the concept of the one week old logo — one might be, “really, who cares?” There is a challenge in web culture that prevails — cynicism. If there’s a point of pot-shot taking, why not make it cynical...
by Tim Girvin | Brands, Concepts, Designers, Retail, Storytelling, Trends | Nov 21, 2010
All Saints Spitalfields | Soho (video from allsaints.com) Brand legacy, place, story, music Ever since All Saints Spitalfields launched in New York City, I was curious about the strategy of design. What’s the story? There is one, a part, here: It starts here,...
by Tim Girvin | Brands, Concepts, Human brands, Trends | Nov 19, 2010
Harry Potter 7 (Warner Brothers) Round glasses, hipness and the legacy of a design theory from the Middle Ages. Image from New York Carver Today’s the day that the ending begins for Harry Potter. And if you’re one that’s studied this phenomenon from...
by Tim Girvin | Brands, Cool People, Places | Nov 15, 2010
Flag image: Wesleytb Number one in the world It’s interesting to examine the idea of Sweden being exceptional. Having worked there, I can tell you that it’s truly unique. The people. The brands, the efforts of their enterprises and the quality of their...
by Tim Girvin | Brands, Concepts | Nov 8, 2010
Harvard Business Review’s observations: cool. I found it interesting that the Harvard Business Review would be identifying the tattoo as a point of relevance to analyzing trend. But of course, it — the trend content — really comes from a hiring...
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Nov 1, 2010
Piano, noise, and translation: genius + the human brand > a sound making tool Linking up with friend Josh LaBelle, creative director, musical maestro at Seattle Theatre Group (I used to be a board member there), I had the chance to reconnect — after decades...
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people...
by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in...
