by Tim Girvin | Brands, Retail, Storytelling | Apr 13, 2023
DESIGNING LOGOS AS A PUZZLE MASTERY SOLUTION Everything’s a puzzle, in a manner of speaking—each game is a labyrinthine array of choices, that play to decision-making that, in amazement, leads to the conclusion, a win or the continuation of another game. In the legacy...
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand...
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands, Storytelling | Mar 8, 2023
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,...
by Tim Girvin | Brands, Storytelling | Feb 22, 2023
In our own history, we have been honored to cross from core motion picture identity to its applicable resonance in production design. Working on the Lots at Paramount, Warner Brothers and Universal, and meeting with the production crews for various film properties and...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 14, 2023
The symbolism of the forest as a figural message cartography. To each of us, there is a moment in our reflections on our work that emerges as a contemplation. And in this instance, it’s a meditation of the tree as a tool to organize a communications mapping of...
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 21, 2022
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to...
by GirvinIT | Artists, Brands, Cool People, Human brands | Dec 16, 2022
Here’s to a season’s celebration of uplift, joy and thanksgiving. Happy Holidays from the GIRVIN team! Download your own 8.5″x11″ PDF of the artwork....
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Dec 14, 2022
THE QUEST FOR DEEP METAPHORS IN SYMBOLIC PATTERNING, BRAND VISUAL LINGUISTICS In Paris, the above plaque was an installed signage in a small studio’s shopfront off the Seine, Rive Gauche. It was a place that I shared with Pierre Dinand, as a working collaborative lab,...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Designers, Interior Design | Nov 30, 2022
THE INTERIOR PATTERNED DESIGN LANGUAGE OF TALISMANIKA™ GIRVIN’S SYMBOLIC DESIGN SEQUENCING FOR INTERIORS, FURNITURE AND GRAPHICAL LANGUAGE IN PLACEMAKING. Any designer knows that a simple plane, an empty piece of paper, a coverless book, an empty package or the...
