by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a...
by Tim Girvin | Brands, Retail | Feb 18, 2011
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, “why is that you always are smelling things first?” This is a story...
by Tim Girvin | Brands, Cool People, Human brands | Feb 11, 2011
“Making a dent in the universe” — the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of Orpington, Kent, in the UK. As the grand prize winner of Apple’s 10...
by Tim Girvin | Brands, Concepts, Cool People | Feb 3, 2011
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. [“As You Like It”] I was speaking with a client about the nature of goodness, in the truth of the brand...
by Tim Girvin | Brands, Concepts | Feb 2, 2011
Testing and response, does the arcing circular form suggest greater accessibility? “I’m soft, touch me — more.” Curves: more human, more lovable? There’s a proposition (noted below) that the Asian populace relates more positively to curve...
by Tim Girvin | Brands, Concepts, Cool People, Incubation, Trends | Jan 31, 2011
The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw...
by Tim Girvin | Brands, Concepts | Jan 26, 2011
THE LONG REACH | Story Flow and Dispersal — the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information — Brands, stories, communities — observations at the roadside. How does one story...
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Jan 25, 2011
Design, community, embracement, love — how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of...
by Tim Girvin | Brands, Concepts | Jan 24, 2011
What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your...
by Tim Girvin | Artists, Brands, Cool People, Human brands, Scent | Jan 21, 2011
www.AndreaMaack.com The smells of stone, fire, snow and the sea — the perfume of Iceland: I walk the fragranced way. Every corridor, is a sequencing of scent. Every road, an avenue of smell. Each pathway, the censed notation. I do dream about the crossing guard...