by Tim Girvin | Brands, Concepts, Storytelling | Jun 3, 2011
Girvin | Rodarte The story on the story in the story — human | brand layering: passion, fire, color, sensation, context and meaning. There is the seen surface; and there is what lies beneath — in shadow, use, care, overlay and redrawing. Palimpsest...
by Tim Girvin | Brands, Concepts, Human brands, Interior Design, Marketing 2.0, Places, Retail | May 23, 2011
The singularity of purpose in extraordinary experience design Small FSR | Big Ambitions in Restaurant Design Strategy The real key is honesty — being simple, authentic, straight forward. People seem to get that. Meeting Danny Meyer, the legendary human brand...
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise...
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of...
by Tim Girvin | Brands, General, Interior Design, Retail | May 6, 2011
Building retail strategies founded on constant change: innovation shop design and merchandising evolutions Blackbird Ballard (Girvin) The wanderer: micro stores, layered storytelling, authentic brands, Nicole Miller | Blackbird [Ballard] and others Brand legend...
by Tim Girvin | Brands, Concepts | May 4, 2011
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers — coupled with the wisdom of experience — can click in an instant. See something, react to inception, go forward. Sensing is big — yet what is...
by Tim Girvin | Brands, Concepts, Storytelling | May 2, 2011
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation — the challenge focused on the discussion of relevance. Literally — for this brand, this idea,...
by Tim Girvin | Brands, Concepts, Retail | Apr 27, 2011
The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Concept of Place Making and Food Design Working for years on the propositions of food experience — from luxury dining to kiosk service, fast casual to...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Places | Apr 22, 2011
Core Values | Sweden — could they be designed? THE QUESTION IS, CAN THE VALUES OF A COUNTRY BE COALESCED INTO AN EFFECTIVE BRAND STRATEGY, THAT THE ENTIRE MARKETING ENTERPRISE — AS WELL AS TOURISTIC AND GOVERNMENTAL AGENCIES — ADHERE TO COLLECTIVELY?...
by Tim Girvin | Brands, Concepts, Motion Pictures | Apr 19, 2011
Focus Features The folkloric intuition, legendary dimensions of the lensed visualization There are cycles, repeating patterning, in the engagement of story and archetype, mystery and beauty. When I was in college, I corresponded with Joseph Campbell, the grand...
