by Tim Girvin | Brands, Concepts, Retail | Feb 24, 2012
Brand experiences that are designed to holistically speak product strategy, merchandising & manifestation Apple comes to mind. We have commented. It might be projected that some brands offer merchandise, particularly in the fashion retail experience, that are...
by Tim Girvin | Brands, Concepts, Cool People | Feb 3, 2012
There’s a story about beautiful garbage, based on the idea of one person’s — a team — visioning of a litter free place. That being — an alley. In Seattle, the founder team came up with the notion of “dumpster free” alleys, by...
by Tim Girvin | Brands, Concepts, Cool People, Designers | Jan 18, 2012
Design, brand foundations and Silicon Valley: opening the channels to brand origination. “I know that there’s a story here, but how will people get it? What is the story, what’s cool about it — and why would anyone care?” I was thinking...
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Jan 9, 2012
Brand genetics: starting with leadership, the lessons and coding of story and communications, rippling from the one — to billions. Tim Westergren, the genetics of sound, legacy and the one to the one. Opening the box of Pandora, nearly ten years back, I’d...
by Tim Girvin | Brands, Concepts, Interior Design, Places, Retail | Jan 4, 2012
Explorations, Archaeology, Design Integrations Puck REI, main floor — Image above, shot 12.3.2010 ––––––––– My family has history with the Recreational Equipment cooperative. Earlier in our explorations of the outdoors, we’d travel to REI for camping...
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Dec 27, 2011
Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if not the – most stylish women living.” Designer and film...
by Tim Girvin | Brands, Concepts, Retail | Dec 23, 2011
Will meaningful brands empower the strategy of business direction: 2012? In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be a recurrent theme. We are compelled — in the trade of Girvin — to explore the...
by Tim Girvin | Brands, Concepts, Retail | Dec 20, 2011
Bergdorf Goodman designing the street — where legendary windows own the sidewalks. I reached to former CEO, Dawn Mello — the retail legend, a friend in NYC. And my other “Dawn” pal. Dawn is a rare breed — a kind of perfected myth of...
by Tim Girvin | Brands, Concepts | Nov 12, 2011
The Script of Screen | Macintosh logos, the Finger Stroke and the iDesign Environments iPad, iPhone, Air or Paper: drawing words like music Calligraphy, Steve Jobs and the Macintosh When I was working with Steve Jobs, the first job was drawing for, and with, the...
