by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 13, 2012
A KEY START, TO ANY DEFINITION OF SELF, BRAND, ENTERPRISE, DIRECTION. The Quest for brand stance and conditioning. In my office, at the corner of 2nd Avenue and Stewart, Seattle — on the wall, a sign poses the simplistically profound question: “Who are...
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —...
by Tim Girvin | Brands, Concepts, Cool People, Retail | Jun 4, 2012
Camper [soho] new shop | Brand storytelling — each store, and story, slightly different: a patterned retelling. Manifesting style in the legacy of invention, the Shigeru Ban addition. photograph above: Halley Tsai Camper’s international retail style is one...
by Tim Girvin | Brands, Concepts, Designers, General, Storytelling | May 17, 2012
Layering content, the palimpsest of meaning A calligraphic broadside, a gift, for speakers and presenting participants at The Evergreen State College 40th Anniversary. When I was a student, library adviser, workshop instructor and finally, faculty member [graduate...
by Tim Girvin | Brands, Cool People, Human brands | May 13, 2012
Daphne, the human brand, is she a Mother, too? Answer would be yes. Happy Mother’s Day, Daphne. Image above, below — of Daphne. from DarkBlues. Might be, that the mission, the promise of Daphne is about celebrating design and creativity [which is really...
by Tim Girvin | Brands, Concepts, Retail | May 8, 2012
Uniqlo brand glow BIG Japan, made elegantly small: UNIQLO CALENDAR: NYC uniqlo | holiday | 2011 I embrace attitude. I like people that have attitude. Employees, friends, clients. And brands. I ponder, what is attitude? 300 years back, it was “posture and...
by Tim Girvin | Brands, Concepts, Storytelling | Apr 20, 2012
YOU ARE THE ONE The focus of distinguishment – the one, the only, the you. I was at Seminarium, in Lima, Perú, over the course of the last couple of days — the focus: retail strategy. This connection started with a link, and an link — that goes back...
by Tim Girvin | Brands, Cool People, General | Apr 3, 2012
THE MARK OF THE WORD Tim Girvin shooting words, textures, materials | photo Dawn A. Clark THE WORD OF THE MARK, THE POWER OF THE WORD, THE CONTEXT OF MEANING: MARKED W O R D M A R K, n. All Imagery except the first — noted and duly credited — by GIRVIN...
by Tim Girvin | Brands, Concepts, General, Scent | Apr 2, 2012
What story, hi:story? HISTOIRES DE PARFUMS | Blackbird Apothecary –––––––––––––––––– What story, hi:story? Antique Chemistry and distillation equipment, here and below from Girvin blog story: Farmaceutica Santa Maria Novella | Girvin imagery What is the context of...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
