by Tim Girvin | Brands, Concepts, Retail | Sep 6, 2012
Amazon retail, a theory [Girvin]– bricks and mortar? Brand, retail, retelling, retooling, rethinking. Retail and community, brand storytelling as a reflective sharing — the story of place, of culture, of wonder, embracement and connectivity. There is a...
by Tim Girvin | Brands, Trends | Sep 4, 2012
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Aug 31, 2012
Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one’s personal character, “your brand attributes” — how you, as a person,...
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Aug 29, 2012
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining....
by Tim Girvin | Brands, Cool People, Designers, Places, Retail | Aug 23, 2012
Marvin Traub and Bloomingdale’s Girvin’s 1985 2-sided shopping bag for Bloomingdale’s The height of retail branding | Girvin, John Jay, the 1980’s. Campaign Theme Design as a Form of Integrated Retail Experience THE DEATH OF MARVIN TRAUB | 22...
by Tim Girvin | Brands, Concepts | Aug 20, 2012
Rethinking rethinking — and the cycle of innovation — finding wowness. What is life but a string of refreshments — a discovering: a way of seeing, momentarily — a challenge, a cast-out idea, a gesture to newness, wowness as the surprised state...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily...
by Tim Girvin | Brands | Jul 12, 2012
The Legacy of the Eagle Scout Award This year, the badge and legacy of the Eagle Scout reaches back a century. In the Girvin family, this is a potent tradition. All of the Girvin brothers are Eagles. And the tradition of scouting runs passionately deep in our...
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Jul 3, 2012
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely...
by Tim Girvin | Brands, Concepts, Storytelling | Jun 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience...
