Journey to the Light

Exploring the heart and soul of brand, story and personality There’s a journey in getting to the heart of brand, and in a manner, it will be about finding the light that lies at the end of that voyage, or in the center of that conclave. I’m always looking...

GOING FOR THE HEART, THE HEAT OF BRAND

Exploring brand culture, in a circumspect study I was talking to a client about getting into a place — “when you’re in, what do you see, what do you sense?” Being one that works in retail and restaurants, as an experience designer, I tend to...

The Symbolism of Archery

And the implications to brand, strategy and the target It’s been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the “Hunger Games” and Jeremy Renner’s rendering of “The Avengers” Hawkeye as a...

The Symbolism of the Axe

Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that...

The perfume of Babies

Working in Japan, we designed for Japan, for Shiseido. There’s a story there, digging in, building the fluency of designing to another culture, in that culture; it’s not American design, transported to work in the Japanese markets, it’s designing...