Omakase Branding

“This is what I expect to pay.” Earlier in my life, during my entry into the Japanese market, I studied Japanese with an assistant professor of Asian Linguistic Studies from the University of Washington. He would come down, twice a week, for 2 hour speaking and study...

Rich Brands

Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a...

Ebola and Rebranding

EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their...

Brand and Mind

3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion...

What could you give?

Brands that give, brands that don’t. I was studying this wall-bound piece of type, and contemplated the unassuming air of its drawing — nothing too formal — outlined then in-filled in a casual, if not happily energetic manner. In the emotionality of typography, the...

The Symbolism of the Hash Tag

The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what...

Surprise!

Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment?...

Can I Come In?

Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”...

Brand Fight Club

Can you fight? Perhaps you’ve had some exposure to boxing? You know what comes of it. The movement is a dance — it’s a whirling and spinning spar — a jumping and explosive hip hop to reach out in a ring, ‘round you. All of the training is about speed and stamina —...

The Layers of Meaning

There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign. You’ve seen them in your town. An old sign...