by Tim Girvin | Brands, Concepts, Places, Retail | Aug 4, 2015
The Individuation of You-ness, Brand Assets, Persona and Personality. When one contemplates the journey of a brand, a team and the enterprises of their making, a sense of the you emerges. Quest – that journey, is a question, that lays the foundation for...
by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are...
by Tim Girvin | Brands, Concepts, Storytelling | Jul 8, 2015
Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of like mountaineering inside mountains — interior alpinism, as in the...
by Tim Girvin | Brands, Concepts | Jul 1, 2015
WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange...
by Tim Girvin | Brands, Concepts, Storytelling | May 13, 2015
Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you...
by Tim Girvin | Brands, Concepts, Cool People | May 6, 2015
The Draft of Knowing — Stroke on Stroke, Journey to Journey, Line to Lineage. [a b o v e] Presentation wall, with calligraphic drawings and educational references, photographic brand boards, working tools, broadsides and flow examples. [FIRST POSTED 2010] A couple of...
by Tim Girvin | Brands, Concepts | Apr 28, 2015
A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,...
by Tim Girvin | Brands, Concepts, Scent | Apr 14, 2015
THE MOST EXPENSIVE PERFUME IN THE WORLD A happier scent. It might be said that the most valuable perfume there could be would be your personal scent — the layering of molecular expressions that gather everything from your being, your roadwork, scenes seen — the way...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Apr 9, 2015
The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as...
by Tim Girvin | Brands, Concepts, Cool People | Apr 7, 2015
Resilience, strength, responsiveness Brands, given their human provenance, have human character in their attitude. A brand doesn’t simply move along of its own accord, it’s not a robotic unit, it’s fired and fueled by humans on both sides of the equation. People...
