by Tim Girvin | BRAND MYSTICISM, Brands, Motion Pictures, Storytelling | Jan 24, 2024
Hello, Year Of The Dragon Dragon, Ubud, Bali There are symbols that repeat themselves, the cycle in, return, vanish and reappear in other places—and symbolic language, as in the earlier blogs on brand archetypes. Isn’t it so that there are devices, objects, that...
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 10, 2024
Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,...
by Tim Girvin | Brands, Concepts | Dec 13, 2023
The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in...
by Tim Girvin | Brands, Cool People, Designers, Marketing 2.0, Retail | Nov 9, 2023
The Art of the Shopping Bag It was a reminder from friend Steve Heller, the Design Editor in Chief at Print Magazine, that recalled the legacy of former Bloomingdale’s Chief Creative Officer, John Jay— in the following notation from the Magazine: “Jay’s bags also...
by Tim Girvin | Brands, Motion Pictures, Storytelling | Oct 31, 2023
Some observations on the strategy of illustrative brand identity transitioning. I know this is a reach for many of you—as a watcher of the series— but it’s the season, so a reference: happy halloween. Perhaps also likely, you wouldn’t be caught “dead” watching any...
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
With our coming into 50 years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver, Java and Bali. We’ve studied coffee...
by Tim Girvin | Brands, Retail | Oct 4, 2023
GIRVIN’s 50 years old—speaking of finely-aged, so we have history, and it runs back to wines that we’ve produced ourselves, gifted wines and wine brands we’ve built for enterprises in the US, Asia and Canada. Wines are, as everyone knows, particularly challenging...
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands | Sep 21, 2023
Talking about you—Personal Journeys, Discovery, Creativity and Making It’s about the work—the work that you’re doing, and what you’re thinking about the work that you’re doing. As a practitioner of brand thinking, strategy and design since 1973, I’ve been thinking...
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,...
by Tim Girvin | Brands, Concepts, Cool People | Aug 24, 2023
The impassioned flame that builds brands Intention and Strategy As a designer, presuming strategic intention, the practice is never about what’s on the surface alone, but more about what lies beneath it. The legacy of any design decision lies in historical...
