by Tim Girvin | Brands, Cool People, Designers, Storytelling | Nov 6, 2019
IN THE QUEST FOR ENTERPRISE, BRANDS ARE INTIMATELY LINKED TO THEIR MAKERS In the journey of brand development, in the work that creators build in the envisioning of products usually aligns their personal character in the mix of their making. That is, brand DNA is...
by Tim Girvin | Brands | Nov 4, 2019
DESIGNING BOOKS AROUND THE CONTEMPLATION OF THE MOMENTARY It’s been said that haiku are the quintessentially delicate framings of momentary meditations on instances of fleeting revelations, tripartite in two ways: three meditations, as well as kigo (Japanese,...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Places, Retail | Oct 25, 2019
EVERY JOURNEY HAS A BEGINNING—ITS END IS MERELY ANOTHER BEGINNING. In my history with Dawn Clark, my best friend, design partner, consulting collaborator, surfing mate, it’s been a long evolution of watching her ideations of the Nordstrom store-wide redesign, from her...
by GIRVIN | Brands | Oct 16, 2019
This month’s design comes from assistant designer Jude Dacula. Known for his insane ability to juggle multiple projects and somehow meet every deadline, Jude is a master when it comes to user experience, motion design, creating websites and digital assets. Although he...
by Tim Girvin | Brands | Oct 2, 2019
YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Sep 25, 2019
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,...
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that...
by Tim Girvin | Brand Mysticism, Brands | Jul 24, 2019
BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?” Finding the soul of the brand is something that many might immediately...
by Tim Girvin | Brand Mysticism, Brands | Jul 17, 2019
THE CARTOGRAPHY OF DESIGN THINKING | PART FOUR Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the...
by Tim Girvin | Brand Mysticism, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging...
