by Tim Girvin | Brands | Nov 6, 2025
As a Brand Expert, ever Get a KPI in units sold, or tonnage? What if you had a project that had a number of units for sale as a core goal—your KPI deliverable? I’m wondering, have you ever been in a situation where the expectation is in millions of units sold, or some...
by Tim Girvin | Brands | Oct 24, 2025
The Arc of the Brandstory in Building Centuried Brands In a reflection of history—GIRVIN’s brand history at more than a half century of continued creativity— there is a story, goes back, 1973, when I first began to work as a brand craftsman: sign-painting,...
by Tim Girvin | Brands, Concepts | Oct 16, 2025
Logo design stylization in scientific experience strategy and guest journey. When you think about identity, brand identity—the principle expressed with integrated, comprehensive design, message and color systems—a logo can represent a storytelling device that is, one,...
by Tim Girvin | Brands, Trends | Oct 10, 2025
“I’m redesigning my mind with LSD.” When I was in college, studying Marine Biology and comparative Zoology, as well as Medieval art history and cultural studies; psychedelic drugs were commonplace—and, at this particular school—rife with exceptionally brilliant...
by Tim Girvin | Brands, Cool People, Human brands, Motion Pictures | Sep 8, 2025
Everyone has stories about logo projects. [For example, our Kettle story?] As every reader knows, the core strategy of brand development, as an outreach to humans, enterprise development and commerce, is that those people embrace the brand to create their own personal...
by Tim Girvin | Brands, Storytelling | Aug 28, 2025
My exposure to speed-related branding was early, about 7 years old. I realized at that moment that graphical storytelling, logos on things, could set the pace for the holistic look of the ride—and that letter styling could offer all the more to the compositing of...
by Tim Girvin | Brands | Jul 9, 2025
An color-washed innovation in handcrafted lettering for commerce During my earlier years, I got a grant from the National Endowment for the Arts, in funding a journey, a type designer’s odyssey—my so-called “Alphabet Odyssey,” to meet, talk and share with the...
by Tim Girvin | Brands, Storytelling | May 22, 2025
All the work that GIRVIN designs is bespoke, it’s customized per project. Designing customized typographical treatments for identity programs would be obvious for any designer worth their salt. Since the latter 70s, about 5 years into the draft of design, I’d always...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by GirvinIT | Brand Mysticism, Brands, Concepts | Apr 15, 2025
Solving brand challenges in a collaborative innovation summit I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal...
