by Tim Girvin | Brands, Storytelling | Jan 28, 2026
50 years ago, I got my first passport, it was in 1976—a US Bicentennial year. This was my first international travel, alone. I was 23 years old. But it was the beginning of a journey that would change my life. I’d been corresponding with designers in the US, as well...
by Tim Girvin | Brands | Nov 6, 2025
As a Brand Expert, ever Get a KPI in units sold, or tonnage? What if you had a project that had a number of units for sale as a core goal—your KPI deliverable? I’m wondering, have you ever been in a situation where the expectation is in millions of units sold, or some...
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
We’re rolling into 50+ years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver,southwards to Costa Rica, east to...
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
by GIRVIN | Brands, Motion Pictures | Mar 22, 2019
March 24th marks the 416th anniversary of Elizabeth I of England’s death. Because of this, we thought it would be an opportune time to look back on how we researched and developed the title design for Mary Queen of Scots. When working on film branding, we believe it’s...
by Tim Girvin | Brands | Feb 14, 2019
BUILDING BEAUTIFUL BRANDS: CAUSE MARKETING, HUMANITARIAN BRAND-BUILDING AND CHARITABLE PROMOTIONS. I REALIZED, SOME TIME BACK, WORKING FOR AS LONG AS I HAVE, THAT BUILDING BEAUTIFUL BRANDS, HOLISTICALLY RICH, ROBUST AND BEAUTIFUL, VISUAL AND TEXTUALLY ARTICULATED...
by Tim Girvin | Brand Mysticism, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really...
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you...
by Tim Girvin | Brands, Cool People, Storytelling | Dec 12, 2017
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2017
DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and...
