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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

IN THE SCHOLARLY WALK-BACK IN DESIGN TIME, COULDN’T YOU LOOK INTO THE SCRIPTED CALLIGRAPHY OF A TIME OF CENTURIES BEFORE? YOU SHALL STUDY THAT WHICH EXHALED LIFE INTO THE WRITTEN NOTATIONS OF MARY STUART’S ASTONISHING LIFE.

You could go back.

To go forward,
look back, but don’t stare.
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

IN our work as titling designers, it’s just that—the notion of breathing time—and you could be seeking the breath of a time, from hundreds of years ago — or years into the future. Teaching calligraphy, I’m trying to take my students, team-members at GIRVIN, back in time, to breathe in the drawing of forms from hundreds of years ago. Drawing them in, like an inhalation, takes the student back in time, since you’re drawing of the breath of those that lived then.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

Working on film branding, it’s really about that:
studying, leaning-in, reading, breathing-in the telling:
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.
it’s the journey in[side,] the reading of the team—talking, listening, connecting, inquiring ideas and inspirations, the director, producer, production teams, actors, actresses—and there is the study of the language, the paleography, the art, literature, architecture.

Meeting live, I can see more.
Storytelling
sensationalism.

It’s not just the story, it’s
the sensation
around the story.

What you see and hear,
lends itself to what you sense
as a holistic expansion—
the touch, the taste, the scent.

I start with
the voicing before.
Which is:
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.
Talking to the cinematographers, I can see the grain of the visualization.

Meeting with the agency people, I can see the opening pitch angles for the film.

I can read the script—onsite, locked down, secure in the sharing.

I meet with the production team, see the set, talk to actors.
Just draw it out. Draw it out. Drawn out. Drawn to.

DIG IN.
EXCAVATE.
LEAN-IN.
S T U D Y.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

And there, that’s the legacy—it’s the history of 400+ projects, decades of work. Stuart Balcomb’s Scream. I started working for agencies in the late 70s, designing logos, poster art, copywriting, packaging. Then I pushed further, working with the Studios, the Theatrical Advertising teams, International Marketing teams, Titling agencies, Motion Houses, Effects teams.

I design the storytelling around films as books — journeys into the mysticism of the storytelling, the labyrinths of layers. Sometimes in English. Sometimes in other languages. I work out the architecture of the book as a building with the way in, and the way out.
small title
I N L I B R O D E R E G I N A M A R I E S C O T T O R U M
main title
T H E B O O K O F M A R Y Q U E E N O F T H E S C O T S


P R Æ F A T I O

T
H E R E  IS
adventure, wonder and blood in the story of Marie Stuart, a woman born high. She went higher still, lost everything familial in her earlier years, then gained back an army, and a family, a cousin of inestimable power and still there, in the end, lost it all through the passionate blood of that other, so similarly enflamed, that the voice between them was almost as one. There is a grouping of 10 studies of identity renderings for MARY, QUEEN OF SCOTS.
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

We’ve built them as paleographically accurate to the period, yet relevant as clustered theatrical studies.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

To build that, we’ve walked back in time and studied the art, the architecture, the manuscripts of her time — and we’ve studied her, her art, her possessions and built around her — design solutions that are customized and authentic.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

T E A M   M E M B E R S

Tim Girvin | Michael Kennedy | MacKenzie Kumar | Gabrielle Girvin

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

So to that journey, it’s just that — I walk in,
BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

smell the roses and build a
graphical story in a story,

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

that which breathes the story and perhaps,
breathes it as an inhalation that isn’t from this time,
but the time of making.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

So here’s a touch of that walk.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

Drawn with steel, with pointed quill and the tiniest brushes.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

BREATHING TIME: STUDIES IN THE TITLING DESIGN OF MARY QUEEN OF SCOTS.

In the beginning and the end, the work is about heart fullness, how the writer feels the story, what emotions are there, and the diversity in which that prismatic interpretation might hold purchase twixt the sharpened steel of an antique pen blade and the roughened hide of a hand-made people.

Then, you go there.

T I M
…..
G I R V I N / DESIGNING MOVIES
THEATRICAL BRANDING + ENTERTAINMENT
IMAGINATION: AND THE TOOLS TO MAKE IT HAPPEN
goo.gl/BsoZ6y
Movie Storytelling design: goo.gl/XCBQps