by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Sep 25, 2010
When We Are Mammoths: ARTPRIZE, Grand Rapids, exploring art brands, strategy and evolutionary storytelling Over time, we’ve explored the concept of the artist brand — the human brand that exemplifies the reach to actualized storytelling and organized...
by Tim Girvin | Brands, Concepts, Cool People, Retail, Trends | Sep 24, 2010
LIFEBOX + PAUL STAMETS: BUILDING COMMUNITY ENGAGEMENT IN GREENING PACKAGING. Shipping boxes as miniature forests. DREAMS, MUSHROOMS, ETHNOBOTANY AND THE CULTURE OF FUNGI I’ve been friends with mushroomologist — read: mycologist — Paul Stamets since...
by Tim Girvin | Brands, Concepts, Retail | Sep 22, 2010
Image: iPhone Defender As the world gets trickier, let’s think about products as self defense strategies. I’d written a while back, only days ago, about the idea of design strategy — DESIGN THINKING AT APPLE. Actually, I’ve no clue as to...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Sep 20, 2010
Photo by Dawn Clark, AIA LEED AP Every brand is made for humans. Every human could be a brand. What’s the story? I was a student at The Evergreen State College, and I was asked to offer a presentation at a networking event to support the school, as well as the...
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand...
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to...
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly...
by Tim Girvin | Cool People, Human brands, Motion Pictures, Storytelling | Sep 8, 2010
Exploring the journal, the working process and the act of creative development Guillermo Del Toro | Pan’s Labyrinth I’ve written and spoken publicly in the past about the concept of the journal — the annotated sketchbook — as a place of making...
by Tim Girvin | Brands, Cool People, Human brands, Retail | Sep 3, 2010
The raven as the icon of black beauty, primordial intelligence, mystery and the old ones. RAVENS AS THE DARK STORYTELLER, THE MYTHIC BLACK RAINBOW. Is the etymology of corvid derived from the ancient Proto-Indo European seed sound kos, for shout? That would seem...