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Fragrance, Journey & *Experientiality

STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the...

Ever Quest, The Journey Forward 2023

THE EXPLORATION OF THE PERSONAL JOURNEY, FIREBRAND, STORYTELLING AND THE QUEST FOR THE NEXT, THE NEW, IN THE REFRESHED HORIZON. Each of us—we get out there—the farther reach beyond our circle. We walk out there, further, in some manner. To each, they take their own...

Inspirational Brand Strategy

INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to...

Materia Spiritus | Brand Patterning

THE QUEST FOR DEEP METAPHORS IN SYMBOLIC PATTERNING, BRAND VISUAL LINGUISTICS In Paris, the above plaque was an installed signage in a small studio’s shopfront off the Seine, Rive Gauche. It was a place that I shared with Pierre Dinand, as a working collaborative lab,...

DEEP SMOKE | THE DARK WHISPER OF THE PERFUME GODS

Gunung Merapi, Java IN THE MYSTERY OF THE MIST OF FRAGRANCE Living where I live—here in the Pacific Northwest—I’m constantly ambling in the rain and mist; and I note that scent of place is invariably mist-borne. The ocean calls out many stories, carries many...