by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Jul 3, 2012
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely...
by Tim Girvin | Concepts, Cool People, Storytelling | Jun 27, 2012
I was talking to a girl. As I listened — she told me a story, it was about her life. And I told an other — a story, about her story, to another. And then another, that came from the one story, became another story. I was talking to a girl. As I listened...
by Tim Girvin | Concepts, Marketing 2.0, Scent | Jun 25, 2012
Trending scent strategies | the track to knowledgethe vocabulary of fragrances. Do you really know what you smell? I was in the subway, METRONYC with a colleague from GIRVIN | NYC — and, coming down to the running tracks, he says — “whoa, that smell...
by Tim Girvin | Concepts, General, Retail, Trends | Jun 22, 2012
Papiota, “spool” — Bucuresti, Romania Cut & sew. And drink & eat. Bobbins and bottles: What of creating environments that combine working experiences that conjoin site realism, entertainment and food? Papiota: the sewing café/shop Bucharest,...
by Tim Girvin | Concepts, Cool People | Jun 20, 2012
The mystery of design | drafting design as talismans, amulets, portals and gatekeepers An old sign in Paris Working with Pierre Dinand, [and, noted herewith, that collaboration, here] in Paris — in the making of a shopfront signing, lasercut from solid brass,...
by Tim Girvin | Brands, Concepts, Storytelling | Jun 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience...
by Tim Girvin | Concepts | Jun 15, 2012
The LINE OF THOUGHT — THE THINKING THREAD and the illustration of idea — the crossing, ruled chalkline, oftentimes, to care of messaging, is in the deep story of text. A drawing is illustrative, it’s the shining of an idea. Lustrous. But text is a...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 13, 2012
A KEY START, TO ANY DEFINITION OF SELF, BRAND, ENTERPRISE, DIRECTION. The Quest for brand stance and conditioning. In my office, at the corner of 2nd Avenue and Stewart, Seattle — on the wall, a sign poses the simplistically profound question: “Who are...
by Tim Girvin | Concepts, General, Motion Pictures, Storytelling | Jun 11, 2012
SNOW WHITE AND THE HUNTSMAN | Archetypes in storytelling, repetitive patterning in the mythic dimension The question and the quest for the lineage of story patterning. (in-theatre screen, street and subway shots / girvin) There is a story, in a story, in a story...
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —...
