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Amazon retail — bricks and mortar?

Amazon retail, a theory [Girvin]– bricks and mortar? Brand, retail, retelling, retooling, rethinking. Retail and community, brand storytelling as a reflective sharing — the story of place, of culture, of wonder, embracement and connectivity. There is a...

Old Coolness: Antique Wowness in Old Logo Design

Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How...

Keeping Clear

Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one’s personal character, “your brand attributes” — how you, as a person,...

The Shining

SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining....