by Tim Girvin | BRAND MYSTICISM, Concepts | Apr 4, 2024
The Brand, the Allegory, the Symbolism and the Story Our history is our story, it’s the nature of our wandering in the winding course of our lives, our explorations and poetic discoveries. The question might come to the nature of the wander—and what is that, just a...
by Tim Girvin | Brands, Marketing 2.0 | Mar 27, 2024
You can always think poetically—”there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no...
by Tim Girvin | Concepts | Mar 7, 2024
Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of...
by Tim Girvin | Concepts | Feb 29, 2024
Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,...
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the...
by Tim Girvin | Concepts | Feb 15, 2024
A Wanderer’s Journey, Sensing the Heart, in Memory—From Afar In a bitterly cold subway channel, during a time when the ice was hanging stalactitic from the ceiling girders of the NYC Metro—and wind whipped so cold up the railed canyons of the running lines that eyes...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that...
by Tim Girvin | BRAND MYSTICISM, Brands, Motion Pictures, Storytelling | Jan 24, 2024
Hello, Year Of The Dragon Dragon, Ubud, Bali There are symbols that repeat themselves, the cycle in, return, vanish and reappear in other places—and symbolic language, as in the earlier blogs on brand archetypes. Isn’t it so that there are devices, objects, that...
by Tim Girvin | Concepts, Human brands | Jan 17, 2024
When I was young, my Mother belonged to a Jungian Study Group—she, and a group of colleagues, friends and professionals would meet to explore Jung’s theories. What I took from this—in my pre-teen years–was that there was something interesting there, if they were...
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 10, 2024
Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,...
