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Brand Magnetism

What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your story?” I thought about it: “really, what do I...

HumanBrand

THE STRATEGY OF THE HUMAN BRAND | PEOPLE, PASSION AND THEIR BUSINESSES? EXPLORING THE ALIGNMENTS BETWEEN PERSONAL BRANDING AND ENTERPRISE: WHAT LIES BENEATH? Photo by Dawn Clark, AIA LEED AP Every brand is made by and for humans. Every human could be a brand. What’s...

Start-up Wisdom

Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be learned, listening makes for the best course of cumulative action. Learn and...

Luca Turin’s Review of House of Matriarch

Every brand has a journey, a sentiment and storytelling that needs to be told. But first it must be found. We listen, go deeper into the dream and catalyze vision to reality. Luca Turin – Perfumes I Love...

Ralph Lauren

Dream what you Will. Visioning brand futures. I walk back, and I walk forward — looking at threading and the sutra of brand feelingness and emotionality. A brand gets to a point because it’s dreamed — there is a passioned promise state of premise and being — like with...

Treasure Finding

In the Quest for Light, Being Beauty and the Carrying of Story Reach in and ponder. Wander. And gather up what might be otherwise undiscovered. I recall a couple of years back, in the mountains of the Himalaya, visiting a remote monastery, I met a tertön. Treasure...

BRANDQUEST®

BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise...

Zoe Mesnik-Greene | Lasting Smiles

Congratulations Zoe on your recent article in the New York Times! New York Times Article We started with her, just at that moment, perhaps a little way out of her dorm, but a visionary wherever she goes. An honor, that partnership — brands from scratch! Lasting Smiles...