by Tim Girvin | Brands | Oct 2, 2019
YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Sep 25, 2019
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,...
by Tim Girvin | Concepts, Storytelling | Aug 14, 2019
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY....
by Tim Girvin | Brand Mysticism, Interior Design | Aug 7, 2019
Experientiality. A quick scan of the dictionary shows nothing, just words that are “around” this spelling—experience and experientially. I thought when I first used it that I’d made it up. But there is more to it—from two sides: one]—from the Latin, experiri—which is...
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that...
by Tim Girvin | Brand Mysticism, Brands | Jul 24, 2019
BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?” Finding the soul of the brand is something that many might immediately...
by Tim Girvin | Brand Mysticism, Brands | Jul 17, 2019
THE CARTOGRAPHY OF DESIGN THINKING | PART FOUR Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the...
by Tim Girvin | Brand Mysticism, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging...
by Tim Girvin | Brands, Storytelling | Jul 1, 2019
LAYERING MESSAGES AND IMAGERY IN BRAND WORKSHOPPING. THE CARTOGRAPHY OF BRANDSCAPE (Digital Brush work) MAPPING BRAND THINKING | Part two THE DOODLING OF IDEAS, PATHWAYS OF EXPLORATION SCRIBBLED, BRAND MAPPING AND DOCUMENTATION: Brandquesting®, brand navigation and...
by Tim Girvin | Concepts, Storytelling | Jun 12, 2019
Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity...
