by Tim Girvin | Brand Mysticism, Concepts | Dec 4, 2019
BRAND SENSATIONALISM: HOLISTIC BRANDING AND SPHERICAL EXPERIENCE STRATEGY As in many studies of business, the notion of samurai strategy is most commonly evinced in “The Book of Five Rings,” written by warrior artist Miyamoto Musashi (宮本 武蔵, c. 1584 – June 13, 1645)...
by Tim Girvin | Brands, Cool People, Designers, Retail | Nov 21, 2019
50 YEARS, WALKING THE DREAM, BRAND STORYTELLING VISIONING IN THE MAN, THE BRAND: RALPH LAUREN This goes back, and it speaks to my own history at the beginnings of my career, which now sorts out to about 45 years. There was a meet-up, momentary and gracious, with Mr....
by Tim Girvin | Concepts, Designers | Nov 13, 2019
DESIGNING THE ALPHABET AS A TOOL OF BRAND EXPRESSION IMAGE: GIRVIN for Bloomingdale’s | digitally-incised dimensional ornamental star alphabets in 12 languages –––––– What about typography— what it looks like, the form of language, visualized? What about this...
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Nov 6, 2019
IN THE QUEST FOR ENTERPRISE, BRANDS ARE INTIMATELY LINKED TO THEIR MAKERS In the journey of brand development, in the work that creators build in the envisioning of products usually aligns their personal character in the mix of their making. That is, brand DNA is...
by Tim Girvin | Brands | Nov 4, 2019
DESIGNING BOOKS AROUND THE CONTEMPLATION OF THE MOMENTARY It’s been said that haiku are the quintessentially delicate framings of momentary meditations on instances of fleeting revelations, tripartite in two ways: three meditations, as well as kigo (Japanese,...
by Tim Girvin | Concepts, Storytelling | Oct 30, 2019
THE BRANDQUEST® FOR AMAZEMENT Isn’t it so that we’re all looking for wonderment—that state of surprise and amazement? I was talking to my father about my work—“why are you still doing it?” He retired one year before the age that I am now. I told him that “I’m looking...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Places, Retail | Oct 25, 2019
EVERY JOURNEY HAS A BEGINNING—ITS END IS MERELY ANOTHER BEGINNING. In my history with Dawn Clark, my best friend, design partner, consulting collaborator, surfing mate, it’s been a long evolution of watching her ideations of the Nordstrom store-wide redesign, from her...
by Tim Girvin | Concepts, Places | Oct 23, 2019
Notes on signing, wayfinding, alphabets and recognition. When you are lost, where do you go, what do you do? Some would say, “I’d look at my phone.” Or “I’d look at the Sun. Where is it, anyway?” You can, metaphorically, look for a sign—some augury that...
by Tim Girvin | Concepts, Places | Oct 16, 2019
THERE IS A PLACE: YOU’RE IN THE PLACE. HOW DO YOU DESIGN A PATHWAY FOR FINDING? What is the way, found? We were thinking about this. In the context of the work that you do. And what we do. We’ve wondered about that, the character of being lost, being found. Finding...
by Tim Girvin | Brand Mysticism, Storytelling | Oct 9, 2019
WHY WOULD YOU LOOK BACK, TO GO FORWARD? THE PATTERNING OF THE LONG TIME: WHAT IT MEANS FOR DESIGN, BRAND AND ENTERPRISE. As designers, our entire history is just that: going back, to go forward—in GIRVIN’s study of design, as a legacy, goes back 5000 years. As a...
