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Blog: THE MIGRATION OF SYMBOLS

THE REPETITION OF DESIGN AND SYMBOLICAL PATTERNING: ALLEGORICAL BRAND DESIGN. IN THE EXPLORATION OF THE DESIGN, PRINCIPLES OF EXPRESSION AND THEIR TRANSLATION OF IDEAS, THERE ARE PATTERNS THAT EMERGE. In the journey of the work, the act of designing—that is, the...

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Blog: BRAND STRATEGY AND TIERED ENGAGEMENT

YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...

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Blog: The Watch and the Sphere of Focus

The Study of Watch Fullness, Surveilling the Terrain Around You. Really, what are you looking at? In the real construct of study, what are you really looking at? I look for allegory and metaphor, inspiration and insight in the journey of the day. Every day, a journey....

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Blog: Look out, lookout | Brand Sentinels

The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone, only the looking in — the insights of inner seeing. But too, it’s the...

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