Search results for: blog brandcode
by Tim Girvin | Brands, Concepts, Luxury, Trends | Aug 15, 2010
LOGO DESIGNERS OUT OF BUSINESS? EXPLORING THE NEW TREND, LOGO-LESS MERCHANDISE? DOES THAT MEAN BRANDERS ARE OUT OF BUSINESS? HARDLY SO, UNLESS THE PREMISE OF BRANDING IS DESIGNING LOGOS. But there’s more. Off and on, over the years, the idea of logo on, logo... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail, Trends | Jan 29, 2020
BRANDCODING® EXPERIENCE DESIGN Designing environments with brand language and patterning built into the experience design strategy. What if there was an intention to create a pattern language that could guide consumers, renovate places and simplify guest movement and... Read More
by Tim Girvin | Brands, Retail | Apr 11, 2024
Designing brands for consumer profiles in only one geography. Most brand shops have experience in developing brands that are global in nature, they start in one area—likely the geographic origination of the brand creation, then they expand to other regions in the... Read More
by Tim Girvin | Brands, Cool People, General, Luxury | Oct 14, 2007
Perhaps you know the classic rendition of “A Pattern Language”? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in... Read More
by Tim Girvin | General, Places, Retail, Trends | Jun 20, 2013
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I’m looking for patterns; I’m always looking for the patterning of things that I know on the surface, and the patterns and... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | General | Dec 29, 2006
12.29.06 This is the first day (and the first LIVE text) of the GIRVINVIRGIN blog @ girvin.com. Scroll over the GIRVIN brandmark, and there it will be. Soon. It’s not going to be the first entry (per se > chronologically) — and it’s really not on... Read More
by Tim Girvin | Artists, Brands, Concepts | Oct 15, 2010
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of... Read More
by Tim Girvin | Designers, General | Jun 2, 2008
Exploring brand, story and legacy — what is the story and who cares about it? Who cares? I do! And millions of others. And most of the designers of significance: http://wwd.com/fashion-news/fashion-features/au-revoir-yves-1560220/ Decades ago, working in my... Read More
