Search results for: True brands
by Tim Girvin | Brands, Cool People, Human brands | Jun 30, 2010
Imagery source Exploring meaningful enterprises, true stories and the people that have created them. I’m looking for true brands, brands that are seeking to represent themselves in the most authentic manner, have stories in play that are based on the profundity... Read More
by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 20, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the... Read More
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that... Read More
by Tim Girvin | Brands, General, Interior Design, Places, Retail | Dec 14, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the truth and the heart of... Read More
by Tim Girvin | Brands, Retail, Storytelling | Aug 18, 2010
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands. What I seek is: A story. A person. An offering.... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Storytelling | Apr 4, 2009
When presumptions of documentary hold, truth be told? All the world’s a stage, so inferred — As you like it. And, to that, we are all mere actors, exiting, staging, right, left? And finally, off the stage? Advertising, by its very positioning, is,... Read More
by Tim Girvin | Brands, Concepts, Human brands, Luxury, Storytelling | May 12, 2016
THE LUXURY OF AUTHENTIC BRANDS Love counts in the practice of making true. The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth and... Read More
by Tim Girvin | Brands | Oct 22, 2008
The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth fullness — and its apparent luxury in telling — are true... Read More
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —... Read More
