Hell’s Gate
Brewing

packaging design evolutions from an existing product offering to a completely refreshed branded, can solution program — cans, six packs and shippers.

Your Force
of Nature

The product is value-based, yet positioned on the higher end of this purchase relationship. Working closely with the sales team, testing various shelf modeling for internal review of impact and market presentation.

Girvin coordinated the development of the strategy of the campaign, all copywriting, graphics programs, implementing tactical solutions for merchandising, opening marketing and sales materials, as well as truck graphics applications.